Question 1

Social media's flow cannot be designed or diagrammed as it is very ________.

Accepted Answer

A)  dynamic 
B)  static 
C)  confounding 
D)  simple 
A)  dynamic 
B)  static 
C)  confounding 
D)  simple

Question 2

Social media (SM) application providers store and retrieve SM data on behalf of users.

Accepted Answer

A) True 
 B)False

Question 3

Explain the social customer relationship management (CRM) process.

Accepted Answer

Social CRM is a dynamic, social media-ba

Question 4

Which of the following statements is TRUE of social customer relationship management (CRM)?

Accepted Answer

A)  Relationships between organizations and customers are unchanging. 
B)  Each customer crafts his or her own relationship with a company. 
C)  Sales managers can control what a customer is reading about a company and its products. 
D)  Customers who are likely to make the highest purchases are likely to receive the most attention. 
A)  Relationships between organizations and customers are unchanging. 
B)  Each customer crafts his or her own relationship with a company. 
C)  Sales managers can control what a customer is reading about a company and its products. 
D)  Customers who are likely to make the highest purchases are likely to receive the most attention.

Question 5

Explain the major sources of user-generated content problems.

Accepted Answer

When a business participates in a social

Question 6

Content data is data about relationships.

Accepted Answer

A) True 
 B)False

Question 7

Since users expect for social media to be free, what is one of the biggest dilemmas for social media?

Accepted Answer

A)  How do companies monetize the product? 
B)  How do the companies keep every safe? 
C)  What to do about fake news? 
D)  deleting any inappropriate content 
A)  How do companies monetize the product? 
B)  How do the companies keep every safe? 
C)  What to do about fake news? 
D)  deleting any inappropriate content

Question 8

For social networking users, procedures are informal, evolving, and socially oriented.

Accepted Answer

A) True 
 B)False

Question 9

Explain how a company can raise the value of their site with user contributions.

Accepted Answer

The phrase use increases value means tha

Question 10

Why do advertisers like digital advertising?

Accepted Answer

Advertisers like digital ads because unl

Question 11

What are social media (SM) providers?

Accepted Answer

Social media (SM) providers are the comp

Question 12

Humans have social capital, whereas organizations do not have social capital.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements is TRUE about viral hooks in a social media (SM) site?

Accepted Answer

A)  It is used to restrain information leaks from an organization. 
B)  It is used to enhance an organization's privacy on its SM sites. 
C)  It is designed to root out users who post junk content on an organization's SM site. 
D)  It is an inducement to pass communication along the tiers of a community. 
A)  It is used to restrain information leaks from an organization. 
B)  It is used to enhance an organization's privacy on its SM sites. 
C)  It is designed to root out users who post junk content on an organization's SM site. 
D)  It is an inducement to pass communication along the tiers of a community.

Question 14

Social capital can never be overspent.

Accepted Answer

A) True 
 B)False

Question 15

In the context of management, transcendence means loss of control of employees.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements is TRUE of social capital?

Accepted Answer

A)  Social capital is an investment in human knowledge and skills for future profit. 
B)  The value of social capital is determined by the number of relationships in a social network. 
C)  Social capital can be gained by limiting the number of friends. 
D)  Being linked into social networks undermines a professional's image and position in an organization. 
A)  Social capital is an investment in human knowledge and skills for future profit. 
B)  The value of social capital is determined by the number of relationships in a social network. 
C)  Social capital can be gained by limiting the number of friends. 
D)  Being linked into social networks undermines a professional's image and position in an organization.

Question 17

Some companies hire staff to maintain their social media (SM) presence, promote their products, build relationships, and manage their image.

Accepted Answer

A) True 
 B)False

Question 18

Social media communities are the companies that operate social media (SM) sites.

Accepted Answer

A) True 
 B)False

Question 19

Social media providers develop and operate their own custom, proprietary, social networking application software.

Accepted Answer

A) True 
 B)False

Question 20

Social media (SM) communities differ from regular communities because ________.

Accepted Answer

A)  they are based on mutual interests of users 
B)  they are based only on organizational boundaries 
C)  most people belong to a single community 
D)  the total number of its users is determined by the sum of the sizes of all its communities 
A)  they are based on mutual interests of users 
B)  they are based only on organizational boundaries 
C)  most people belong to a single community 
D)  the total number of its users is determined by the sum of the sizes of all its communities

Exam 8: Social Media Information Systems

Social media's flow cannot be designed or diagrammed as it is very ________.

Social media (SM) application providers store and retrieve SM data on behalf of users.

Explain the social customer relationship management (CRM) process.

Which of the following statements is TRUE of social customer relationship management (CRM)?

Explain the major sources of user-generated content problems.

Content data is data about relationships.

Since users expect for social media to be free, what is one of the biggest dilemmas for social media?

For social networking users, procedures are informal, evolving, and socially oriented.

Explain how a company can raise the value of their site with user contributions.

Why do advertisers like digital advertising?

What are social media (SM) providers?

Humans have social capital, whereas organizations do not have social capital.

Which of the following statements is TRUE about viral hooks in a social media (SM) site?

Social capital can never be overspent.

In the context of management, transcendence means loss of control of employees.

Which of the following statements is TRUE of social capital?

Some companies hire staff to maintain their social media (SM) presence, promote their products, build relationships, and manage their image.

Social media communities are the companies that operate social media (SM) sites.

Social media providers develop and operate their own custom, proprietary, social networking application software.

Social media (SM) communities differ from regular communities because ________.

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