Exam 8: Social Media Information Systems

Which of the following statements is TRUE of social media (SM) providers?

A social media information system is an information system that supports the sharing of content among networks of users.

Who are social media (SM) users?

Social media (SM) ________ utilize SM sites to build social relationships.

________ measures the frequency that someone who clicks on an ad makes a purchase.

________ is data about relationships.

Social media sites that become too defensive can be perceived as promulgating an unpopular management message.

Value chains determine ________.

According to business literature, describe three types of capital that are used.

________ refers to data and responses to data that are contributed by users and SM sponsors.

If a reasoned, non-defensive response generates continued and unreasonable user-generated content from that same source, it is best for an organization to delete it.

Being linked into social networks reinforces a professional's identity, image, and position in an organization or industry.

Explain the people component of social media information systems (SMIS) with respect to a user and an organization.

A person gains social capital by ________.

Being linked to a network of highly regarded contacts is a form of ________.

Social media can directly affect the ability of the organization to secure their information resources.

Since its inception, social media (SM) has been widely used to market products to end users in ________.

Social media (SM) ________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Social media (SM) is by its very nature static.

Patronizing responses to comments from content contributors can generate a ________.