Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Each basic consumer right has led to more specific proposals from consumerists,such as nutritional and ingredient labeling.

Which of the following is the best example of a desirable product?

Why are critics concerned about companies acquiring competitors?

Environmentalists assert that the marketing system's goal should be to maximize ________.

Several companies,some of them operating through the Internet,offer "paycheck advances." Consumers are encouraged to take out a loan against a paycheck they expect to receive in the near future.These short-term loans with high-interest rates,and high penalties for late payments,are often marketed to consumers who do not have traditional bank accounts.These companies could most easily be criticized for which of the following?

In response to charges of ________,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

Seatbelts are an example of salutary products.

All of the following are concepts that define the needs of consumers and/or businesses EXCEPT which one?

Consumer advocates call for all of the following additional consumer rights EXCEPT ________.

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long-run interests,it is practicing ________ marketing.

TerraPass is a company that offers consumers the opportunity to buy carbon offsets,which are contributions to projects that combat global warming by reducing carbon emissions.TerraPass offers contribution packages for driving,flying,and home energy use.Through TerraPass,consumers can pay some of the ________ costs of their private goods and services.

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

Bill Tan,founder of Stop-shopping.com,wants people to resist the temptation to shop.Bill Tan is criticizing the marketing system for creating ________.

Consumers should also make good consumption choices,_______ companies that act responsibly while _________ those that don't.

Identify the social costs of increased automobile ownership,and then describe two options for restoring the balance between private and public goods.Give specific examples.

How do consumerism and environmentalism affect marketing strategies?

The major criticisms of marketing include harming consumers through high prices,deceptive practices,high-pressure selling,shoddy or unsafe products,planned obsolescence,and poor service to disadvantaged countries.

Karl Lim,a marketing critic,is concerned about the pervasiveness of marketing.He points to advertising messages everywhere,from Web sites and emails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage.Karl is concerned about ________.

All of the following are traditional sellers' rights EXCEPT ________.

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits,such as improved energy levels and muscle tone.Xorbate Blue is best classified as a pleasing product.