Question 1

How is consumer-oriented marketing different from customer-value marketing?

Accepted Answer

Consumer-oriented marketing means that t

Question 2

When critics claim that insurance,real estate,and used cars are sold,not bought,they are making accusations of the use of ________.

Accepted Answer

A)  deceptive promotions 
B)  excessive markups 
C)  high-pressure selling 
D)  shoddy products 
E)  excessive materialism 
A)  deceptive promotions 
B)  excessive markups 
C)  high-pressure selling 
D)  shoddy products 
E)  excessive materialism

Question 3

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?

Accepted Answer

A)  product failure 
B)  short-term planning 
C)  planned obsolescence 
D)  nonfunctional warranty 
E)  expressed dissatisfaction 
A)  product failure 
B)  short-term planning 
C)  planned obsolescence 
D)  nonfunctional warranty 
E)  expressed dissatisfaction

Question 4

Describe and compare the three different categories of deceptive marketing practices.

Accepted Answer

Deceptive pricing includes practices suc

Question 5

In the progress toward environmental sustainability,a company typically first strives for pollution prevention and product stewardship before developing "beyond greening" plans.

Accepted Answer

A) True 
 B)False

Question 6

Explain how marketers and marketing critics disagree about the psychological value of advertising.

Accepted Answer

Marketing critics believe that the psych

Question 7

When a company chooses what principle to follow on issues of ethics and social responsibility,there are two common philosophies to use as guides: let the free market and legal system decide or let individual mangers and companies choose.

Accepted Answer

A) True 
 B)False

Question 8

The philosophy of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

Accepted Answer

A)  corporate social responsibility 
B)  environmentalism 
C)  the sustainable marketing concept 
D)  the free enterprise system 
E)  consumer-oriented marketing 
A)  corporate social responsibility 
B)  environmentalism 
C)  the sustainable marketing concept 
D)  the free enterprise system 
E)  consumer-oriented marketing

Question 9

All of the following are examples of cultural pollution EXCEPT ________.

Accepted Answer

A)  commercials during serious programs 
B)  ads in magazines 
C)  street signs in an urban area 
D)  billboards marring beautiful scenery 
E)  spam in an e-mail inbox 
A)  commercials during serious programs 
B)  ads in magazines 
C)  street signs in an urban area 
D)  billboards marring beautiful scenery 
E)  spam in an e-mail inbox

Question 10

Describe the five sustainable marketing principles.

Accepted Answer

Consumer-oriented marketing acts from th

Question 11

A company that makes marketing decisions by considering consumers' wants and long-run interests,the company's requirements,and society's long-run interest must be practicing consumer-oriented marketing.

Accepted Answer

A) True 
 B)False

Question 12

What is involved in pollution prevention? Give at least one example.

Accepted Answer

Pollution prevention means more than pol

Question 13

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________.

Accepted Answer

A)  societal marketing 
B)  sense-of-mission marketing 
C)  consumer-oriented marketing 
D)  customer-value marketing 
E)  consumerism 
A)  societal marketing 
B)  sense-of-mission marketing 
C)  consumer-oriented marketing 
D)  customer-value marketing 
E)  consumerism

Question 14

Examples of pleasing products include ________.

Accepted Answer

A)  cigarettes and junk food 
B)  dental services and medications 
C)  seat belts and air bags 
D)  fruits and vegetables 
E)  bicycle helmets and elbow pads 
A)  cigarettes and junk food 
B)  dental services and medications 
C)  seat belts and air bags 
D)  fruits and vegetables 
E)  bicycle helmets and elbow pads

Question 15

Planned obsolescence and perceived obsolescence might involve all of the following EXCEPT ________.

Accepted Answer

A)  the use of unsafe materials 
B)  producers continually changing consumer styles 
C)  the holding back of attractive functional features, then introducing them later to make older models obsolete 
D)  the use of materials that will rust sooner than they should 
E)  the use of components that will break soon after purchase 
A)  the use of unsafe materials 
B)  producers continually changing consumer styles 
C)  the holding back of attractive functional features, then introducing them later to make older models obsolete 
D)  the use of materials that will rust sooner than they should 
E)  the use of components that will break soon after purchase

Question 16

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices by arguing all of the following factors EXCEPT which one?

Accepted Answer

A)  Advertising and promotion make consumers feel wealthy. 
B)  Advertising and promotion make consumers feel attractive. 
C)  Advertising and promotion adds quality to the product. 
D)  Advertising and promotion adds value by informing potential buyers of the availability and merits of a brand. 
E)  Advertising and promotion is necessary for a firm to match competitors' efforts. 
A)  Advertising and promotion make consumers feel wealthy. 
B)  Advertising and promotion make consumers feel attractive. 
C)  Advertising and promotion adds quality to the product. 
D)  Advertising and promotion adds value by informing potential buyers of the availability and merits of a brand. 
E)  Advertising and promotion is necessary for a firm to match competitors' efforts.

Question 17

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts.This not only helps sustain the environment,but it is also highly profitable for the company.Such a practice is known as ________.

Accepted Answer

A)  pollution prevention 
B)  green marketing 
C)  a sustainability vision 
D)  design for environment (DF
E)  
E)  new environmental technology 
A)  pollution prevention 
B)  green marketing 
C)  a sustainability vision 
D)  design for environment (DF
E)  
E)  new environmental technology

Question 18

Marketers respond to charges of planned obsolescence with all of the following EXCEPT which one?

Accepted Answer

A)  Consumers like change. 
B)  No one is forced to buy the new product. 
C)  Consumers like styles changes; they get tired of the old goods and want a new look in fashion. 
D)  For most technical products, customers want the latest innovations. 
E)  Companies do not want to lose customers to other brands. 
A)  Consumers like change. 
B)  No one is forced to buy the new product. 
C)  Consumers like styles changes; they get tired of the old goods and want a new look in fashion. 
D)  For most technical products, customers want the latest innovations. 
E)  Companies do not want to lose customers to other brands.

Question 19

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.

Accepted Answer

A) True 
 B)False

Question 20

How do marketers respond to critics' accusations of planned obsolescence?

Accepted Answer

Marketers respond that consumers like st

How is consumer-oriented marketing different from customer-value marketing?

When critics claim that insurance,real estate,and used cars are sold,not bought,they are making accusations of the use of ________.

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?

Describe and compare the three different categories of deceptive marketing practices.

In the progress toward environmental sustainability,a company typically first strives for pollution prevention and product stewardship before developing "beyond greening" plans.

Explain how marketers and marketing critics disagree about the psychological value of advertising.

When a company chooses what principle to follow on issues of ethics and social responsibility,there are two common philosophies to use as guides: let the free market and legal system decide or let individual mangers and companies choose.

The philosophy of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

All of the following are examples of cultural pollution EXCEPT ________.

Describe the five sustainable marketing principles.

A company that makes marketing decisions by considering consumers' wants and long-run interests,the company's requirements,and society's long-run interest must be practicing consumer-oriented marketing.

What is involved in pollution prevention? Give at least one example.

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________.

Examples of pleasing products include ________.

Planned obsolescence and perceived obsolescence might involve all of the following EXCEPT ________.

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices by arguing all of the following factors EXCEPT which one?

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts.This not only helps sustain the environment,but it is also highly profitable for the company.Such a practice is known as ________.

Marketers respond to charges of planned obsolescence with all of the following EXCEPT which one?

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.

How do marketers respond to critics' accusations of planned obsolescence?

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 20: Sustainable Marketing: Social Responsibility and Ethics

How is consumer-oriented marketing different from customer-value marketing?

When critics claim that insurance,real estate,and used cars are sold,not bought,they are making accusations of the use of ________.

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?

Describe and compare the three different categories of deceptive marketing practices.

In the progress toward environmental sustainability,a company typically first strives for pollution prevention and product stewardship before developing "beyond greening" plans.

Explain how marketers and marketing critics disagree about the psychological value of advertising.

When a company chooses what principle to follow on issues of ethics and social responsibility,there are two common philosophies to use as guides: let the free market and legal system decide or let individual mangers and companies choose.

The philosophy of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

All of the following are examples of cultural pollution EXCEPT ________.

Describe the five sustainable marketing principles.

A company that makes marketing decisions by considering consumers' wants and long-run interests,the company's requirements,and society's long-run interest must be practicing consumer-oriented marketing.

What is involved in pollution prevention? Give at least one example.

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________.

Examples of pleasing products include ________.

Planned obsolescence and perceived obsolescence might involve all of the following EXCEPT ________.

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices by arguing all of the following factors EXCEPT which one?

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts.This not only helps sustain the environment,but it is also highly profitable for the company.Such a practice is known as ________.

Marketers respond to charges of planned obsolescence with all of the following EXCEPT which one?

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.

How do marketers respond to critics' accusations of planned obsolescence?

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters