Question 1

Boots Pharmacy sells cough medicine that is sour and ineffective.This is an example of a ________ product.

Accepted Answer

A)  societal 
B)  pleasing 
C)  salutary 
D)  deficient 
E)  desirable 
A)  societal 
B)  pleasing 
C)  salutary 
D)  deficient 
E)  desirable

Question 2

Critics of marketing view consumer interest in material things as a natural state of mind and a matter of false wants created by marketing.

Accepted Answer

A) True 
 B)False

Question 3

All of the following would be considered hazardous EXCEPT ________.

Accepted Answer

A)  electrical dangers in appliances 
B)  carbon monoxide poisoning from room heaters 
C)  injury risks from lawn mowers 
D)  faulty automobile design 
E)  sour-tasting medicine 
A)  electrical dangers in appliances 
B)  carbon monoxide poisoning from room heaters 
C)  injury risks from lawn mowers 
D)  faulty automobile design 
E)  sour-tasting medicine

Question 4

Sustainable marketing consists of five principles: consumer-oriented marketing,customer-value marketing,innovative marketing,sense-of-mission marketing,and societal marketing.

Accepted Answer

A) True 
 B)False

Question 5

A company must lower its ethical standards to successfully conduct business in countries with lower standards.

Accepted Answer

A) True 
 B)False

Question 6

The ________ is specifically focused on the future welfare of consumers.

Accepted Answer

A)  strategic planning concept 
B)  sustainable marketing concept 
C)  societal marketing concept 
D)  consumer business concept 
E)  marketing concept 
A)  strategic planning concept 
B)  sustainable marketing concept 
C)  societal marketing concept 
D)  consumer business concept 
E)  marketing concept

Question 7

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Accepted Answer

A)  Environmentalism 
B)  The Bill of Rights 
C)  Grassroots politics 
D)  Consumerism 
E)  The Human Relations Movement 
A)  Environmentalism 
B)  The Bill of Rights 
C)  Grassroots politics 
D)  Consumerism 
E)  The Human Relations Movement

Question 8

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

Accepted Answer

A)  not buy a product that is offered for sale 
B)  expect the product to perform as claimed 
C)  be well informed about important aspects of the product 
D)  be protected against questionable marketing practices 
E)  influence products and marketing practices in ways that will improve the "quality of life" 
A)  not buy a product that is offered for sale 
B)  expect the product to perform as claimed 
C)  be well informed about important aspects of the product 
D)  be protected against questionable marketing practices 
E)  influence products and marketing practices in ways that will improve the "quality of life"

Question 9

Hart's Department Store was accused of deceptive promotion.Which of the following best explains what might have happened?

Accepted Answer

A)  Hart's refused to advertise sale prices in the local paper. 
B)  Hart's advertised a bargain price on a product that is out of stock. 
C)  Hart's advertised a large price reduction from a phony high retail list price. 
D)  Hart's used misleading labeling. 
E)  Hart's exaggerated its package contents through subtle design. 
A)  Hart's refused to advertise sale prices in the local paper. 
B)  Hart's advertised a bargain price on a product that is out of stock. 
C)  Hart's advertised a large price reduction from a phony high retail list price. 
D)  Hart's used misleading labeling. 
E)  Hart's exaggerated its package contents through subtle design.

Question 10

Deceptive practices fall into three groups: deceptive ________,deceptive ________,and deceptive ________.

Accepted Answer

A)  product; pricing; promotion 
B)  pricing; promotion; placement 
C)  pricing; promotion; packaging 
D)  packaging; product; promotion 
E)  product; packaging; placement 
A)  product; pricing; promotion 
B)  pricing; promotion; placement 
C)  pricing; promotion; packaging 
D)  packaging; product; promotion 
E)  product; packaging; placement

Question 11

Companies are now accepting more responsibility for protecting the environment.
They are shifting from protest to __________,and from __________ to responsibility.

Accepted Answer

A)  prevention; regulation 
B)  prevention; ignorance 
C)  contest; regulation 
D)  prevention; engagement 
E)  engagement; regulation 
A)  prevention; regulation 
B)  prevention; ignorance 
C)  contest; regulation 
D)  prevention; engagement 
E)  engagement; regulation

Question 12

Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

Accepted Answer

One principle states that such issues sh

Question 13

________ is an organized movement of concerned citizens,businesses,and government agencies to protect and improve people's living environment.

Accepted Answer

A)  Consumerism 
B)  Environmentalism 
C)  Social responsibility 
D)  Enlightened marketing 
E)  Sense-of-mission marketing 
A)  Consumerism 
B)  Environmentalism 
C)  Social responsibility 
D)  Enlightened marketing 
E)  Sense-of-mission marketing

Question 14

Our wants and values are LEAST influenced by which of the following?

Accepted Answer

A)  family 
B)  education 
C)  religion 
D)  cultural background 
E)  intermediaries 
A)  family 
B)  education 
C)  religion 
D)  cultural background 
E)  intermediaries

Question 15

Compare the consumerism and environmentalism movements.

Accepted Answer

Consumerism is an organized social movem

Question 16

Ethics and social responsibility require a total corporate commitment.They must be a
component of the overall ________________.

Accepted Answer

A)  corporate culture 
B)  traditional culture 
C)  subculture 
D)  customer culture 
E)  sellers' culture 
A)  corporate culture 
B)  traditional culture 
C)  subculture 
D)  customer culture 
E)  sellers' culture

Question 17

Setting prices below cost,threatening to cut off business with suppliers,and discouraging the purchase of a competitor's products are all examples of ________.

Accepted Answer

A)  routine competition 
B)  excessive materialism 
C)  predatory competition 
D)  acquisitions 
E)  barriers to entering a market 
A)  routine competition 
B)  excessive materialism 
C)  predatory competition 
D)  acquisitions 
E)  barriers to entering a market

Question 18

Briefly define the four marketing concepts

Accepted Answer

Sustainable marketing calls for meeting

Question 19

How do marketers respond to charges of "commercial noise"?

Accepted Answer

Marketers answer the charges of "commerc

Question 20

Advertising "puffery" is a term for ________.

Accepted Answer

A)  a straightforward promotional message 
B)  innocent exaggeration for effect 
C)  emotional appeals to consumers 
D)  subliminal appeals to consumers 
E)  value-added promotions 
A)  a straightforward promotional message 
B)  innocent exaggeration for effect 
C)  emotional appeals to consumers 
D)  subliminal appeals to consumers 
E)  value-added promotions

Boots Pharmacy sells cough medicine that is sour and ineffective.This is an example of a ________ product.

Critics of marketing view consumer interest in material things as a natural state of mind and a matter of false wants created by marketing.

All of the following would be considered hazardous EXCEPT ________.

Sustainable marketing consists of five principles: consumer-oriented marketing,customer-value marketing,innovative marketing,sense-of-mission marketing,and societal marketing.

A company must lower its ethical standards to successfully conduct business in countries with lower standards.

The ________ is specifically focused on the future welfare of consumers.

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

Hart's Department Store was accused of deceptive promotion.Which of the following best explains what might have happened?

Deceptive practices fall into three groups: deceptive ,deceptive ,and deceptive .

Companies are now accepting more responsibility for protecting the environment. They are shifting from protest to ,and from to responsibility.

Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

________ is an organized movement of concerned citizens,businesses,and government agencies to protect and improve people's living environment.

Our wants and values are LEAST influenced by which of the following?

Compare the consumerism and environmentalism movements.

Ethics and social responsibility require a total corporate commitment.They must be a component of the overall ________________.

Setting prices below cost,threatening to cut off business with suppliers,and discouraging the purchase of a competitor's products are all examples of ________.

Briefly define the four marketing concepts

How do marketers respond to charges of "commercial noise"?

Advertising "puffery" is a term for ________.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Boots Pharmacy sells cough medicine that is sour and ineffective.This is an example of a ________ product.

Critics of marketing view consumer interest in material things as a natural state of mind and a matter of false wants created by marketing.

All of the following would be considered hazardous EXCEPT ________.

Sustainable marketing consists of five principles: consumer-oriented marketing,customer-value marketing,innovative marketing,sense-of-mission marketing,and societal marketing.

A company must lower its ethical standards to successfully conduct business in countries with lower standards.

The ________ is specifically focused on the future welfare of consumers.

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

Hart's Department Store was accused of deceptive promotion.Which of the following best explains what might have happened?

Deceptive practices fall into three groups: deceptive ________,deceptive ________,and deceptive ________.

Companies are now accepting more responsibility for protecting the environment. They are shifting from protest to __________,and from __________ to responsibility.

Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

________ is an organized movement of concerned citizens,businesses,and government agencies to protect and improve people's living environment.

Our wants and values are LEAST influenced by which of the following?

Compare the consumerism and environmentalism movements.

Ethics and social responsibility require a total corporate commitment.They must be a component of the overall ________________.

Setting prices below cost,threatening to cut off business with suppliers,and discouraging the purchase of a competitor's products are all examples of ________.

Briefly define the four marketing concepts

How do marketers respond to charges of "commercial noise"?

Advertising "puffery" is a term for ________.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Deceptive practices fall into three groups: deceptive ,deceptive ,and deceptive .

Companies are now accepting more responsibility for protecting the environment. They are shifting from protest to ,and from to responsibility.