Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Cultural pollution could be referred to as ________.

How is the societal marketing concept related to marketing ethics?

The challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

A long-standing charge against intermediaries is that they mark up prices beyond the ________.

New World Food Supplements continuously seeks real product and marketing improvements for its line of vitamin and protein supplements.Obviously,New World is involved in consumer-oriented marketing.

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete,a form of planned obsolescence that harms consumers.

Critics point out that in the drug industry,a pill that costs five cents to make may cost the consumer $2 to buy.This is an example of which of the following?

How do resellers answer criticism of the high costs of distribution?

In consumer-oriented marketing,a company defines its mission in broad social terms rather than narrow product terms.

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's ________ or ________.

Critics of the marketing system have charged that marketers have created a culture in which people are judged by what they ________.

Even _____________ that may be affected by advertising messages lead to repeat purchases only if the product delivers the promised customer value.

Jones Toy Company has been accused of producing shoddy and unsafe children's toys.If Jones is typical of most companies,the complaints will center on poorly trained labor.

Because some people view business as the cause of many economic and social ills,movements have arisen to keep business in line.The two major movements have been consumerism and effective marketing.

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

Explain why most marketers avoid deceptive practices.

Which of the following advertising situations would LEAST likely be considered "puffery"?

Marketers are most effective when they appeal to ________ rather than when they ________.

Marketers have little to gain from high-pressure selling.