Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Profitable customer relationships are built upon a foundation of _____ and trust.

Companies can develop ________,which serves as a guide to the future.It shows how the company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

________ products give both high immediate satisfaction and high long-run benefits.

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media.Trendy Teens could most easily be criticized for which of the following?

Monica Chia is a conscientious marketing manager.Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas.Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of ________.

Dove wanted to do more than just sell its beauty care products.The company was on a quest to discover "real beauty" and help women be happy just the way they are.As a result,the Dove Campaign for Real Beauty was successfully launched in 2004.Dove was practicing which type of marketing?

Companies must decide what principle they should use as a guide on issues of ethics and social responsibility.All of the following are common philosophies to accomplish this end EXCEPT which one?

Consumers can rarely buy functional versions of highly promoted branded products at lower prices.

All of the following are potential advantages of acquisition EXCEPT which one?

The ________ is specifically focused on future company needs.

Samsung's front-loading washer provides superior cleaning and energy efficiency.The washer is an example of a ________ product.

Baker Enterprises produces several new products that have low appeal but may benefit consumers in the long run.What is the most accurate classification of these products?

Refer to the scenario below to answer the following questions. Mohd Noor acquired Peng Spare Parts at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Peng's problems, Noor purchased the distributorship in hopes of turning it around. "But the harder I work," Noor admitted, "the more Peng's earlier problems seem to unfold." Noor began to rethink his strategy, trying to put a sound plan in place that would allow Peng's to move forward. -Ideally Peng's should engage in ______________ and strive to produce ___________.

The two major citizen movements to keep business in line are environmentalism and ________.

When a company views and organizes its marketing activities from only the consumer's point of view,it is practicing societal marketing.

The high failure rate of new products shows that companies are not able to ________.

After Sony and Microsoft kicked the Mario out of Nintendo's GameCube in the Video Game War of 2001,the smallest of the three game platform makers needed a new plan.The resulting Wii system,with its intuitive motion-sensitive controller and interactive games,appealed not only to teen boys but also to their sisters,moms,dads,and even grandparents.The system immediately outsold both the PlayStation 3 and Xbox 360.This is a successful example of ________ marketing.

Dan's Pharmacy sells consumers medicine for twenty dollars that only costs two dollars to make.The store is guilty of ________.

The overselling of private goods results in ________,such as cars causing traffic jams,air pollution,injuries,and deaths.

Discuss the ways in which critics accuse marketing of harming the consumer.