Exam 12: Marketing Channels: Delivering Customer Value

How do channel members add value to a marketing system?

In choosing a _____________ for a product,shippers must balance many considerations: speed,dependability,availability,cost,and others.

Refer to the scenario below to answer the following questions. Shanghai MaLing Meat Company contracts with several farmers to raise beef and pork for its meat-processing center. To guarantee freshness, Shanghai MaLing Meat Company relies on a vast distribution network. For delivery to local markets in Shanghai, it uses its own fleet of refrigerated trucks; delivery to these markets constitutes 65 percent of its business. For deliveries beyond Shanghai, it contracts with a refrigerated fleet that specializes in expediting smaller shipments. For faster delivery during peak times, the Company often uses its own trucks to deliver to the expedited fleet's consolidation point from its distribution warehouse in Shanghai. During the holiday season, however, several specialty distributors contract with the Company to package specialty meats in gifts boxes, then ship them directly to the recipients. For these specialty shipments within Suzhou and Shanghai, it uses its normal delivery mode. All other specialty shipments are shipped from its distribution warehouse via air, then the company contracts with expedited carriers in various cities to deliver to the recipients. -Management at a chain of Chinese grocery stores with a long history of purchasing products from Shanghai MaLing Meat is unhappy with the timing of deliveries.In fact,the grocery store's management is considering switching to another meat supplier who will deliver more frequently.This is an example of a(n)________ conflict.

Tiffany & Co jewelry can only be found in a limited number of intermediaries.This is an example of ________ distribution.

Integrated logistics management aims to provide better customer service and trim distribution costs through teamwork,both inside the company and among all the marketing channel organizations.

From the economic system's point of view,the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

Li & Fung's Total Value-Added Package,which handles all of its clients' "grunt work" associated with logistics,is an example of ________.

A business marketer can sell to sell to various types of __________,who in turn sell to these customers.

What are the key functions that members of the marketing channel perform?

Marketing logistics involves which of the following distribution flows?

A channel consisting of one or more independent producers,wholesalers,or retailers that seek to maximize their own profit-even at the expense of profits for the channel as a whole-is a(n)________.

Producing a product or service and making it available to buyers requires building relationships not just with customers,but also with key suppliers and resellers in the company's supply chain.

Explain how companies select,motivate,and evaluate channel members.

An advantage of a vertical marketing system (VMS)is that it acts as a ________ system.

Give an example of horizontal conflict.

Give two examples of multichannel distribution systems.

Which of the following modes of transportation would most likely be used to quickly haul chickens from Malaysia to markets in Singapore?

When a company is identifying its major channel alternatives,it should consider its choices in terms of ________ of intermediaries.

Which of the following best states the goal of integrated supply chain management?

Which type of vertical marketing system (VMS)gives an organization more control over both production and distribution of its products?