Question 1

Which of the following is an example of a manufacturer-sponsored retailer franchise system?

Accepted Answer

A)  fast-food restaurants such as McDonald's and Burger King 
B)  Starbucks operating within Target stores 
C)  Toyota and its network of independent franchised dealers 
D)  licensed bottlers that bottle and sell Coca-Cola to retailers 
E)  motels such as Holiday Inn and Ramada Inn 
A)  fast-food restaurants such as McDonald's and Burger King 
B)  Starbucks operating within Target stores 
C)  Toyota and its network of independent franchised dealers 
D)  licensed bottlers that bottle and sell Coca-Cola to retailers 
E)  motels such as Holiday Inn and Ramada Inn

Question 2

What are two considerations when selecting intermediaries?

Accepted Answer

A company may want to evaluate

Question 3

Using ________,retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering products to retailers,thereby saving time and money.

Accepted Answer

A)  dual distribution modes 
B)  continuous inventory replenishment systems 
C)  an Intranet 
D)  intensive distribution 
E)  integrated distribution 
A)  dual distribution modes 
B)  continuous inventory replenishment systems 
C)  an Intranet 
D)  intensive distribution 
E)  integrated distribution

Question 4

The producer and intermediaries need to agree on the terms and responsibilities of each member,including price policies,conditions of sale,territorial rights,and specific services to be performed by each party.

Accepted Answer

A) True 
 B)False

Question 5

Poh Heng DVD offers DVD rentals through its online rental service and through its bricks-and-mortar stores.This is an example of a(n)________.

Accepted Answer

A)  contractual VMS 
B)  administered VMS 
C)  horizontal marketing system 
D)  conventional distribution channel 
E)  multichannel distribution system 
A)  contractual VMS 
B)  administered VMS 
C)  horizontal marketing system 
D)  conventional distribution channel 
E)  multichannel distribution system

Question 6

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

Accepted Answer

A)  physical distribution 
B)  promotion 
C)  financing 
D)  risk taking 
E)  storing goods 
A)  physical distribution 
B)  promotion 
C)  financing 
D)  risk taking 
E)  storing goods

Question 7

A big company that detests the bundling,loading,unloading,sorting,storing,reloading,transporting,customs clearing,and tracking required to supply its factories and to get products out to customers would likely use a __________________.

Accepted Answer

A)  direct marketing channel 
B)  third-party logistics provider 
C)  corporate vertical marketing system 
D)  horizontal marketing system 
E)  franchise organization 
A)  direct marketing channel 
B)  third-party logistics provider 
C)  corporate vertical marketing system 
D)  horizontal marketing system 
E)  franchise organization

Question 8

Which of the following is NOT a marketing intermediary?

Accepted Answer

A)  the supplier of the raw materials used to make glass windows 
B)  the distributor who sells stained glass windows 
C)  the wholesaler who buys the stained glass window from its creator 
D)  the showroom that displays glass windows for customers to see 
E)  the manufacturers' agent who sells the stained glass windows 
A)  the supplier of the raw materials used to make glass windows 
B)  the distributor who sells stained glass windows 
C)  the wholesaler who buys the stained glass window from its creator 
D)  the showroom that displays glass windows for customers to see 
E)  the manufacturers' agent who sells the stained glass windows

Question 9

Which of the following is the best example of a direct channel?

Accepted Answer

A)  A manufacturing company sells drapery hardware to Takashimaya department store, which then sells it to consumers. 
B)  Daiso sells modeling clay to school-age children. 
C)  A wholesaler sells candy to convenience stores, who then sell it to store patrons. 
D)  Avon and Amway sell their products door to door, through home and office sales parties, and on the Web. 
E)  A farmer in Columbia sells flowers to an international broker, who makes sure the flowers reach consumers in Asia. 
A)  A manufacturing company sells drapery hardware to Takashimaya department store, which then sells it to consumers. 
B)  Daiso sells modeling clay to school-age children. 
C)  A wholesaler sells candy to convenience stores, who then sell it to store patrons. 
D)  Avon and Amway sell their products door to door, through home and office sales parties, and on the Web. 
E)  A farmer in Columbia sells flowers to an international broker, who makes sure the flowers reach consumers in Asia.

Question 10

Always Fresh Produce Company has a route selling to more than 100 supermarkets,schools,and restaurants at wholesale prices.Last week,the owners opened up a walk-in discounted consumer produce outlet.Always is now using a multichannel distribution system.

Accepted Answer

A) True 
 B)False

Which of the following is an example of a manufacturer-sponsored retailer franchise system?

What are two considerations when selecting intermediaries?

Using ________,retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering products to retailers,thereby saving time and money.

The producer and intermediaries need to agree on the terms and responsibilities of each member,including price policies,conditions of sale,territorial rights,and specific services to be performed by each party.

Poh Heng DVD offers DVD rentals through its online rental service and through its bricks-and-mortar stores.This is an example of a(n)________.

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

A big company that detests the bundling,loading,unloading,sorting,storing,reloading,transporting,customs clearing,and tracking required to supply its factories and to get products out to customers would likely use a __________________.

Which of the following is NOT a marketing intermediary?

Which of the following is the best example of a direct channel?

Always Fresh Produce Company has a route selling to more than 100 supermarkets,schools,and restaurants at wholesale prices.Last week,the owners opened up a walk-in discounted consumer produce outlet.Always is now using a multichannel distribution system.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 12: Marketing Channels: Delivering Customer Value

Which of the following is an example of a manufacturer-sponsored retailer franchise system?

What are two considerations when selecting intermediaries?

Using ________,retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering products to retailers,thereby saving time and money.

The producer and intermediaries need to agree on the terms and responsibilities of each member,including price policies,conditions of sale,territorial rights,and specific services to be performed by each party.

Poh Heng DVD offers DVD rentals through its online rental service and through its bricks-and-mortar stores.This is an example of a(n)________.

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

A big company that detests the bundling,loading,unloading,sorting,storing,reloading,transporting,customs clearing,and tracking required to supply its factories and to get products out to customers would likely use a __________________.

Which of the following is NOT a marketing intermediary?

Which of the following is the best example of a direct channel?

Always Fresh Produce Company has a route selling to more than 100 supermarkets,schools,and restaurants at wholesale prices.Last week,the owners opened up a walk-in discounted consumer produce outlet.Always is now using a multichannel distribution system.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters