Exam 12: Marketing Channels: Delivering Customer Value

In a global marketplace,selling a product is sometimes easier than getting it to _________.

In a conventional distribution channel,no channel member has much control over the other members,and no formal means exists for assigning roles and resolving channel conflict.

Developing a ____________ chain is not only environmentally responsible but can also be profitable.

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

Sometimes a producer chooses only a few dealers in a territory to distribute its products or services.Generally these dealers are given a right to ________ distribution.

Through the use of ________,or "smart tag" technology,a company is able to locate a product's exact position within the supply chain.

________________ buy large quantities from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.

All of the following are typical supply chain members EXCEPT ________.

To increase a channel's service level,the channel must provide a greater assortment of products,more add-on services,or ________.

Why are multichannel distribution systems gaining popularity today?

Aleoca sells its bicycles to Carrefour,who then sells them to the consumer.This is an example of a(n)________.

"Upstream" from the company is the set of firms that supply the raw materials,components,parts,information,finances,and expertise needed to create a product or service.

What types of products are intensively distributed?

Give an example of vertical conflict.

Which of the following should be the first step in designing a marketing channel?

Staples Office Supply opened an online store that created competition with many of its dealers.The corporate office created a(n)________ conflict.

When Sherwin Wee Paint Company has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a(n)________ in the channel.

Refer to the scenario below to answer the following questions. Shanghai MaLing Meat Company contracts with several farmers to raise beef and pork for its meat-processing center. To guarantee freshness, Shanghai MaLing Meat Company relies on a vast distribution network. For delivery to local markets in Shanghai, it uses its own fleet of refrigerated trucks; delivery to these markets constitutes 65 percent of its business. For deliveries beyond Shanghai, it contracts with a refrigerated fleet that specializes in expediting smaller shipments. For faster delivery during peak times, the Company often uses its own trucks to deliver to the expedited fleet's consolidation point from its distribution warehouse in Shanghai. During the holiday season, however, several specialty distributors contract with the Company to package specialty meats in gifts boxes, then ship them directly to the recipients. For these specialty shipments within Suzhou and Shanghai, it uses its normal delivery mode. All other specialty shipments are shipped from its distribution warehouse via air, then the company contracts with expedited carriers in various cities to deliver to the recipients. -In using air transportation and then expedited truck carriers to deliver specialty items to customers outside of a designated delivery range,Shanghai MaLing Meats is using ________.

To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.