Question 1

How can a company benefit through a just-in-time logistics system?

Accepted Answer

With such systems,producers and retailer

Question 2

Exclusive dealing is legal as long as it does not ________ or tend to create a monopoly and as long as both parties enter into the agreement ________.

Accepted Answer

A)  substantially lessen competition; coercively 
B)  restrict trade; for a cause 
C)  substantially lessen competition; voluntarily 
D)  interfere with competitors; forcefully 
E)  create a smaller market; permanently 
A)  substantially lessen competition; coercively 
B)  restrict trade; for a cause 
C)  substantially lessen competition; voluntarily 
D)  interfere with competitors; forcefully 
E)  create a smaller market; permanently

Question 3

In a ________,two or more companies at one level join together to develop a new marketing opportunity.

Accepted Answer

A)  franchise 
B)  horizontal marketing system 
C)  corporate VMS 
D)  multichannel distribution system 
E)  conventional distribution channel 
A)  franchise 
B)  horizontal marketing system 
C)  corporate VMS 
D)  multichannel distribution system 
E)  conventional distribution channel

Question 4

Which of the following is an example of horizontal channel conflict?

Accepted Answer

A)  managers of two separate Holiday Inns disagreeing over what constitutes poor service 
B)  Singapore Airlines competing with Northwest Airlines for customers 
C)  disgruntled factory workers complaining about a small pay raise 
D)  the BMW dealership in one state complaining that the BMW dealership in another state is situated too close 
E)  A and D 
A)  managers of two separate Holiday Inns disagreeing over what constitutes poor service 
B)  Singapore Airlines competing with Northwest Airlines for customers 
C)  disgruntled factory workers complaining about a small pay raise 
D)  the BMW dealership in one state complaining that the BMW dealership in another state is situated too close 
E)  A and D

Question 5

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

Accepted Answer

A)  horizontal marketing system 
B)  administered VMS 
C)  corporate VMS 
D)  multichannel distribution system 
E)  conventional marketing channel 
A)  horizontal marketing system 
B)  administered VMS 
C)  corporate VMS 
D)  multichannel distribution system 
E)  conventional marketing channel

Question 6

Compare and contrast the three distribution strategies,providing examples of products for each type of distribution.

Accepted Answer

Producers of convenience products and co

Question 7

Disintermediation as a trend is on the rise thanks to changes in technology and the explosive growth of direct and online marketing.

Accepted Answer

A) True 
 B)False

Question 8

When would an exclusive dealing contract be legally problematic?

Accepted Answer

An exclusive dealing contract

Question 9

Producers benefit from using intermediaries because they ________.

Accepted Answer

A)  offer greater efficiency in making goods available to target markets 
B)  bring a fresh point of view to strategy development 
C)  eliminate risk 
D)  are generally backlogged with orders 
E)  refuse to store products for longer than a few days 
A)  offer greater efficiency in making goods available to target markets 
B)  bring a fresh point of view to strategy development 
C)  eliminate risk 
D)  are generally backlogged with orders 
E)  refuse to store products for longer than a few days

Question 10

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world.Speed of delivery to distant markets is a must.Management should consider using ________ as its main carrier.

Accepted Answer

A)  rail 
B)  air 
C)  truck 
D)  the Internet 
E)  water 
A)  rail 
B)  air 
C)  truck 
D)  the Internet 
E)  water

Question 11

At minimum,a marketing channel consists of a producer and a(n)________.

Accepted Answer

A)  wholesaler 
B)  agent 
C)  broker 
D)  intermediary 
E)  customer 
A)  wholesaler 
B)  agent 
C)  broker 
D)  intermediary 
E)  customer

Question 12

How can a firm benefit from participating in a horizontal marketing system?

Accepted Answer

Two or more companies at one level join

Question 13

Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.

Accepted Answer

A) True 
 B)False

Question 14

A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.

Accepted Answer

A) True 
 B)False

Question 15

The goal of marketing logistics should be to provide a ________ level of customer service at the least cost.

Accepted Answer

A)  maximum 
B)  targeted 
C)  moderate 
D)  minimum 
E)  noncompetitive 
A)  maximum 
B)  targeted 
C)  moderate 
D)  minimum 
E)  noncompetitive

Question 16

________ the manufacturer or service provider is the set of firms that supply the raw materials,components,parts,information,finances,and expertise needed to create a product or service.

Accepted Answer

A)  Downstream from 
B)  Upstream from 
C)  Disintermediated from 
D)  Horizontal to 
E)  Parallel with 
A)  Downstream from 
B)  Upstream from 
C)  Disintermediated from 
D)  Horizontal to 
E)  Parallel with

Question 17

China and India each contain more than one billion people.However,companies can access only a small percentage of these potential markets due to ________.

Accepted Answer

A)  inadequate distribution systems 
B)  indifference toward Western products 
C)  high regional taxes 
D)  the religious caste system 
E)  insurmountable language barriers 
A)  inadequate distribution systems 
B)  indifference toward Western products 
C)  high regional taxes 
D)  the religious caste system 
E)  insurmountable language barriers

Question 18

Asian Box Solutions wants to provide better customer service while trimming distribution costs through teamwork,both inside the company and among all the marketing channel organizations.Asian Box Solutions is thinking of ________.

Accepted Answer

A)  integrated logistics management 
B)  vendor-managed inventory 
C)  customer relationship management 
D)  third-party logistics 
E)  disintermediation 
A)  integrated logistics management 
B)  vendor-managed inventory 
C)  customer relationship management 
D)  third-party logistics 
E)  disintermediation

Question 19

Which of the following are the three major types of vertical marketing systems?

Accepted Answer

A)  corporate, contractual, and chain 
B)  contractual, corporate, and independent 
C)  contractual, corporate, and administered 
D)  administered, independent, and franchised 
E)  contractual, corporate, and task 
A)  corporate, contractual, and chain 
B)  contractual, corporate, and independent 
C)  contractual, corporate, and administered 
D)  administered, independent, and franchised 
E)  contractual, corporate, and task

Question 20

When Toyota dealers in one territory complain that dealers in another steal sales from them by pricing too low or by advertising outside their assigned territories,they are in a ________ conflict.

Accepted Answer

A)  vertical 
B)  conventional channel 
C)  logistics 
D)  horizontal 
E)  functional 
A)  vertical 
B)  conventional channel 
C)  logistics 
D)  horizontal 
E)  functional

How can a company benefit through a just-in-time logistics system?

Exclusive dealing is legal as long as it does not or tend to create a monopoly and as long as both parties enter into the agreement .

In a ________,two or more companies at one level join together to develop a new marketing opportunity.

Which of the following is an example of horizontal channel conflict?

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

Compare and contrast the three distribution strategies,providing examples of products for each type of distribution.

Disintermediation as a trend is on the rise thanks to changes in technology and the explosive growth of direct and online marketing.

When would an exclusive dealing contract be legally problematic?

Producers benefit from using intermediaries because they ________.

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world.Speed of delivery to distant markets is a must.Management should consider using ________ as its main carrier.

At minimum,a marketing channel consists of a producer and a(n)________.

How can a firm benefit from participating in a horizontal marketing system?

Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.

A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.

The goal of marketing logistics should be to provide a ________ level of customer service at the least cost.

________ the manufacturer or service provider is the set of firms that supply the raw materials,components,parts,information,finances,and expertise needed to create a product or service.

China and India each contain more than one billion people.However,companies can access only a small percentage of these potential markets due to ________.

Asian Box Solutions wants to provide better customer service while trimming distribution costs through teamwork,both inside the company and among all the marketing channel organizations.Asian Box Solutions is thinking of ________.

Which of the following are the three major types of vertical marketing systems?

When Toyota dealers in one territory complain that dealers in another steal sales from them by pricing too low or by advertising outside their assigned territories,they are in a ________ conflict.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 12: Marketing Channels: Delivering Customer Value

How can a company benefit through a just-in-time logistics system?

Exclusive dealing is legal as long as it does not ________ or tend to create a monopoly and as long as both parties enter into the agreement ________.

In a ________,two or more companies at one level join together to develop a new marketing opportunity.

Which of the following is an example of horizontal channel conflict?

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

Compare and contrast the three distribution strategies,providing examples of products for each type of distribution.

Disintermediation as a trend is on the rise thanks to changes in technology and the explosive growth of direct and online marketing.

When would an exclusive dealing contract be legally problematic?

Producers benefit from using intermediaries because they ________.

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world.Speed of delivery to distant markets is a must.Management should consider using ________ as its main carrier.

At minimum,a marketing channel consists of a producer and a(n)________.

How can a firm benefit from participating in a horizontal marketing system?

Intensive distribution seeks many outlets in a market,while selective distribution seeks only one outlet in a given market area.

A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.

The goal of marketing logistics should be to provide a ________ level of customer service at the least cost.

________ the manufacturer or service provider is the set of firms that supply the raw materials,components,parts,information,finances,and expertise needed to create a product or service.

China and India each contain more than one billion people.However,companies can access only a small percentage of these potential markets due to ________.

Asian Box Solutions wants to provide better customer service while trimming distribution costs through teamwork,both inside the company and among all the marketing channel organizations.Asian Box Solutions is thinking of ________.

Which of the following are the three major types of vertical marketing systems?

When Toyota dealers in one territory complain that dealers in another steal sales from them by pricing too low or by advertising outside their assigned territories,they are in a ________ conflict.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exclusive dealing is legal as long as it does not or tend to create a monopoly and as long as both parties enter into the agreement .