Exam 12: Marketing Channels: Delivering Customer Value

Due in a large part to advances in technology,________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers,or radically new types of channel intermediaries are emerging to displace traditional ones.

Under the strategy of exclusive distribution,a seller allows only certain retail outlets to carry its products.

Which of the following is NOT a typical supply chain member?

What is the role of marketing intermediaries?

Sometimes ______________ regulation can greatly restrict how a company distributes products in global markets.

The faster the delivery,the greater the assortment provided,and the more add-on services supplied,the more the channel's service level is restricted.

Distribution systems are relatively consistent from country to country,making it easy for international marketers to design channels.

When a company compares the likely sales,costs,and profitability of different channel alternatives,it is using ________ criteria to evaluate its channel options.

Which product will most likely be exclusively distributed?

Intermediaries play an important role in matching ________.

A producer of a strong brand that agrees to sell its brand to a dealer only if the dealer will take some or all of the rest of the line is using ________.

_____ carriers transport large amounts of goods by ships and barges on coastal and inland waterways.

A corporate VMS has the advantage of controlling the entire distribution chain through ________.

When establishing the responsibilities of channel members,the producer establishes a list price,sets discounts for intermediaries,and defines each channel member's ________.

The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.

Explain why a firm's suppliers tap into the firm's inventory levels with a vendor-managed inventory system (VMI).

Compare and contrast a conventional distribution channel with a vertical marketing system (VMS).

By _______________,a company can gain a complete distribution system without incurring the costs,delays,and risks associated with setting up its own system.

Which of the following innovations has created opportunities for significant gains in distribution efficiency?

Which of the following is NOT a key function that intermediaries play in completing transactions?