Question 1

Explain the practice of planned obsolescence and why it is criticized.

Accepted Answer

Critics have charged that some companies practice planned obsolescence,causing their products to become obsolete before they actually should need replacement.They accuse some producers of using materials and components that will break,wear,or rust sooner than they should.And if the products themselves don't wear out fast enough.

Question 2

Proposals related to the consumer's right to be informed include knowing all of the following EXCEPT ________.

Accepted Answer

A)  unit pricing 
B)  ingredient labeling 
C)  nutritional labeling 
D)  product freshness (open dating) 
E)  product safety 
A)  unit pricing 
B)  ingredient labeling 
C)  nutritional labeling 
D)  product freshness (open dating) 
E)  product safety E

Question 3

What are deficient products?

Accepted Answer

A)  products that have neither immediate appeal nor long-run benefits 
B)  products that give high immediate satisfaction but only hurt consumers in the long run 
C)  products that have low appeal but may benefit consumers in the long run 
D)  products that are either unsafe or inferior 
E)  products in the decline stage of the product life cycle 
A)  products that have neither immediate appeal nor long-run benefits 
B)  products that give high immediate satisfaction but only hurt consumers in the long run 
C)  products that have low appeal but may benefit consumers in the long run 
D)  products that are either unsafe or inferior 
E)  products in the decline stage of the product life cycle A

Question 4

_______ reflect services that consumers themselves want-more convenience,larger stores and assortments,more service,longer store hours,return privileges,and others.

Accepted Answer

A)  Prices 
B)  Markups 
C)  Discounts 
D)  Premiums 
E)  Coupons 
A)  Prices 
B)  Markups 
C)  Discounts 
D)  Premiums 
E)  Coupons

Question 5

Large marketing companies can use patents and heavy promotion spending to ________.

Accepted Answer

A)  acquire smaller companies 
B)  bear the social costs of their operations 
C)  tie up with suppliers or dealers to keep out or drive out competitors 
D)  achieve economies of scale 
E)  offset cultural pollution 
A)  acquire smaller companies 
B)  bear the social costs of their operations 
C)  tie up with suppliers or dealers to keep out or drive out competitors 
D)  achieve economies of scale 
E)  offset cultural pollution

Question 6

When responding to consumer complaints about high prices,marketers respond that most businesses try to deal fairly with consumers because they want to build customer relationships and repeat business.Most consumer abuses are unintentional.

Accepted Answer

A) True 
 B)False

Question 7

Many marketers have been accused of overselling private goods at the expense of public goods.Many of these private goods require more public services that are usually not forthcoming.

Accepted Answer

A) True 
 B)False

Question 8

________ involves thinking ahead in the design stage to create products that are easier to reuse,recycle,or recover.

Accepted Answer

A)  Pollution control 
B)  Design for environment (DF
E)  
C)  Consumerism 
D)  Societal marketing 
E)  Strategic planning 
A)  Pollution control 
B)  Design for environment (DF
E)  
C)  Consumerism 
D)  Societal marketing 
E)  Strategic planning

Question 9

Why is environmentalism especially challenging for global marketers?

Accepted Answer

As international barriers come down and

Question 10

Compare and contrast the four types of products in the societal classification of products.Provide examples of each.

Accepted Answer

Deficient products are at the bottom bec

Question 11

Why might salespeople use high-pressure selling tactics that do not lead to long-term relationships with customers?

Accepted Answer

Salespeople might be more moti

Question 12

Recently,a class-action lawsuit was brought against McDonald's,charging that its food has contributed to the nationwide obesity epidemic.The suit was eventually dismissed,but many critics continue to point out the health dangers of typical "fast food" menu items.These critics are concerned that the fast food industry has used ________.

Accepted Answer

A)  high-pressure selling 
B)  deceptive promotions 
C)  deceptive pricing 
D)  deceptive packaging 
E)  harmful products 
A)  high-pressure selling 
B)  deceptive promotions 
C)  deceptive pricing 
D)  deceptive packaging 
E)  harmful products

Question 13

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

Accepted Answer

A)  green marketing 
B)  greening 
C)  product stewardship 
D)  environmental sustainability 
E)  pollution prevention 
A)  green marketing 
B)  greening 
C)  product stewardship 
D)  environmental sustainability 
E)  pollution prevention

Question 14

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Accepted Answer

A)  Sustainable marketing 
B)  Innovation 
C)  Consumerism 
D)  Environmentalism 
E)  The strategic planning concept 
A)  Sustainable marketing 
B)  Innovation 
C)  Consumerism 
D)  Environmentalism 
E)  The strategic planning concept

Question 15

For cars,"social costs" include all of the following EXCEPT ________.

Accepted Answer

A)  traffic congestion 
B)  air pollution 
C)  gasoline shortages 
D)  congestion tolls 
E)  traffic accidents 
A)  traffic congestion 
B)  air pollution 
C)  gasoline shortages 
D)  congestion tolls 
E)  traffic accidents

Question 16

In societal marketing,the ideal goal for companies is to turn all of their products into ________ ones.

Accepted Answer

A)  salutary 
B)  desirable 
C)  pleasing 
D)  durable 
E)  serviceable 
A)  salutary 
B)  desirable 
C)  pleasing 
D)  durable 
E)  serviceable

Question 17

Critics say marketing is seen as benefiting ________ more than ________.

Accepted Answer

A)  consumers; industry 
B)  industry; consumers 
C)  stores; manufacturers 
D)  exporters; importers 
E)  independent sellers; chain stores 
A)  consumers; industry 
B)  industry; consumers 
C)  stores; manufacturers 
D)  exporters; importers 
E)  independent sellers; chain stores

Question 18

Critics charge that intermediaries ________.

Accepted Answer

A)  are too few in number 
B)  are inefficient 
C)  provide only necessary services 
D)  underprice their services 
E)  are too competitive 
A)  are too few in number 
B)  are inefficient 
C)  provide only necessary services 
D)  underprice their services 
E)  are too competitive

Question 19

All of the following are choices for internal and external "greening" and "beyond greening" activities EXCEPT ________.

Accepted Answer

A)  pollution prevention 
B)  product stewardship 
C)  consumerism 
D)  new clean technology 
E)  sustainability vision 
A)  pollution prevention 
B)  product stewardship 
C)  consumerism 
D)  new clean technology 
E)  sustainability vision

Question 20

Which sustainable marketing principle requires that a company continuously seek real product and marketing improvements?

Accepted Answer

A)  consumer-oriented 
B)  innovative 
C)  customer-value 
D)  sense-of-mission 
E)  market-oriented 
A)  consumer-oriented 
B)  innovative 
C)  customer-value 
D)  sense-of-mission 
E)  market-oriented

Explain the practice of planned obsolescence and why it is criticized.

Proposals related to the consumer's right to be informed include knowing all of the following EXCEPT ________.

What are deficient products?

_______ reflect services that consumers themselves want-more convenience,larger stores and assortments,more service,longer store hours,return privileges,and others.

Large marketing companies can use patents and heavy promotion spending to ________.

When responding to consumer complaints about high prices,marketers respond that most businesses try to deal fairly with consumers because they want to build customer relationships and repeat business.Most consumer abuses are unintentional.

Many marketers have been accused of overselling private goods at the expense of public goods.Many of these private goods require more public services that are usually not forthcoming.

________ involves thinking ahead in the design stage to create products that are easier to reuse,recycle,or recover.

Why is environmentalism especially challenging for global marketers?

Compare and contrast the four types of products in the societal classification of products.Provide examples of each.

Why might salespeople use high-pressure selling tactics that do not lead to long-term relationships with customers?

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

For cars,"social costs" include all of the following EXCEPT ________.

In societal marketing,the ideal goal for companies is to turn all of their products into ________ ones.

Critics say marketing is seen as benefiting more than .

Critics charge that intermediaries ________.

All of the following are choices for internal and external "greening" and "beyond greening" activities EXCEPT ________.

Which sustainable marketing principle requires that a company continuously seek real product and marketing improvements?

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Explain the practice of planned obsolescence and why it is criticized.

Proposals related to the consumer's right to be informed include knowing all of the following EXCEPT ________.

What are deficient products?

_______ reflect services that consumers themselves want-more convenience,larger stores and assortments,more service,longer store hours,return privileges,and others.

Large marketing companies can use patents and heavy promotion spending to ________.

When responding to consumer complaints about high prices,marketers respond that most businesses try to deal fairly with consumers because they want to build customer relationships and repeat business.Most consumer abuses are unintentional.

Many marketers have been accused of overselling private goods at the expense of public goods.Many of these private goods require more public services that are usually not forthcoming.

________ involves thinking ahead in the design stage to create products that are easier to reuse,recycle,or recover.

Why is environmentalism especially challenging for global marketers?

Compare and contrast the four types of products in the societal classification of products.Provide examples of each.

Why might salespeople use high-pressure selling tactics that do not lead to long-term relationships with customers?

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

For cars,"social costs" include all of the following EXCEPT ________.

In societal marketing,the ideal goal for companies is to turn all of their products into ________ ones.

Critics say marketing is seen as benefiting ________ more than ________.

Critics charge that intermediaries ________.

All of the following are choices for internal and external "greening" and "beyond greening" activities EXCEPT ________.

Which sustainable marketing principle requires that a company continuously seek real product and marketing improvements?

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Critics say marketing is seen as benefiting more than .