Question 1

__________,customers over 60,want to maximize their retirement income to maintain a desired lifestyle.

Accepted Answer

A)  Preservers 
B)  Accumulators 
C)  Youth 
D)  Builders 
E)  Getting Started 
A)  Preservers 
B)  Accumulators 
C)  Youth 
D)  Builders 
E)  Getting Started

Question 2

According to one analyst,a Harley-Davidson motorcycle can make you feel like "the toughest,baddest guy on the block." Harley-Davidson promotes its motorcycles with images of independence,freedom,and power.Harley-Davidson has created a(n)________.

Accepted Answer

A)  attitude 
B)  life-cycle stage 
C)  brand motivation 
D)  brand personality 
E)  brand self-image 
A)  attitude 
B)  life-cycle stage 
C)  brand motivation 
D)  brand personality 
E)  brand self-image

Question 3

People forget much that they learn.They tend to retain information that supports their attitudes and beliefs.This is called ________.

Accepted Answer

A)  selective attention 
B)  selective retention 
C)  selective attitude 
D)  selective distortion 
E)  perceptual vigilance 
A)  selective attention 
B)  selective retention 
C)  selective attitude 
D)  selective distortion 
E)  perceptual vigilance

Question 4

Which of the following would a marketer be LEAST likely to do to encourage habitual buying behavior?

Accepted Answer

A)  dominate shelf space 
B)  run frequent reminder advertising 
C)  keep shelves fully stocked 
D)  stress several key points in ad copy 
E)  focus on visual imagery and symbols in ad campaigns 
A)  dominate shelf space 
B)  run frequent reminder advertising 
C)  keep shelves fully stocked 
D)  stress several key points in ad copy 
E)  focus on visual imagery and symbols in ad campaigns

Question 5

A consumer's behavior is also influenced by social factors such as the consumer's small groups,family,and ________________.

Accepted Answer

A)  work rules and status 
B)  social rules and status 
C)  social roles 
D)  social roles and status 
E)  status 
A)  work rules and status 
B)  social rules and status 
C)  social roles 
D)  social roles and status 
E)  status

Question 6

People tend to interpret new information in a way that will support what they already believe.This is called ________.

Accepted Answer

A)  selective retention 
B)  selective distortion 
C)  selective attitude 
D)  selective attention 
E)  selective perception 
A)  selective retention 
B)  selective distortion 
C)  selective attitude 
D)  selective attention 
E)  selective perception

Question 7

What is the LEAST pressing in Maslow's Hierarchy of Needs?

Accepted Answer

A)  physiological needs 
B)  social needs 
C)  esteem needs 
D)  self-actualization needs 
E)  safety needs 
A)  physiological needs 
B)  social needs 
C)  esteem needs 
D)  self-actualization needs 
E)  safety needs

Question 8

Applying ________,marketers can affect demand for a product by associating it with strong drives,using motivating cues,and providing positive reinforcement.

Accepted Answer

A)  subliminal advertising 
B)  social classes 
C)  learning theory 
D)  need recognition 
E)  cognitive dissonance 
A)  subliminal advertising 
B)  social classes 
C)  learning theory 
D)  need recognition 
E)  cognitive dissonance

Question 9

What is one way that social class is NOT measured?

Accepted Answer

A)  occupation 
B)  education 
C)  income 
D)  number of children in the family 
E)  wealth 
A)  occupation 
B)  education 
C)  income 
D)  number of children in the family 
E)  wealth

Question 10

What role do the four Ps play in consumer behavior?

Accepted Answer

The four Ps are the marketing

Question 11

________ refers to the unique psychological characteristics that distinguish a person or group.It is usually described in traits such as self-confidence,dominance,sociability,autonomy,defensiveness,adaptability,and aggressiveness.

Accepted Answer

A)  Alternative evaluation 
B)  Belief 
C)  Culture 
D)  Personality 
E)  Self-awareness 
A)  Alternative evaluation 
B)  Belief 
C)  Culture 
D)  Personality 
E)  Self-awareness

Question 12

The buyer decision process consists of five stages.Which of the following is NOT one of these stages?

Accepted Answer

A)  need recognition 
B)  information search 
C)  variety-seeking buying behavior 
D)  purchase decision 
E)  post-purchase behavior 
A)  need recognition 
B)  information search 
C)  variety-seeking buying behavior 
D)  purchase decision 
E)  post-purchase behavior

Question 13

A brand personality is the specific mix of human traits that may be attributed to a particular brand.One researcher identified five brand personality traits.What do each of the five brand personality traits say about a brand?

Accepted Answer

Sincerity (down-to-earth,honest,wholesom

Question 14

Subcultures are society's relatively permanent and ordered divisions whose members share similar values,interests,and behaviors.

Accepted Answer

A) True 
 B)False

Question 15

The practical significance of ________ for marketers is that they can build up demand for a product by associating it with strong drives,using motivating cues and providing positive reinforcement.

Accepted Answer

A)  subliminal advertising 
B)  social classes 
C)  learning theory 
D)  need recognition 
E)  cognitive dissonance 
A)  subliminal advertising 
B)  social classes 
C)  learning theory 
D)  need recognition 
E)  cognitive dissonance

Question 16

Fiona wants to buy a new coat.During the ________ stage of her purchase process she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.

Accepted Answer

A)  product evaluation 
B)  alternative evaluation 
C)  need recognition 
D)  information search 
E)  purchase decision 
A)  product evaluation 
B)  alternative evaluation 
C)  need recognition 
D)  information search 
E)  purchase decision

Question 17

Explain Maslow's Hierarchy of Needs.

Accepted Answer

Maslow suggested that our unfulfilled ne

Question 18

What are the differences between innovators and early adopters?

Accepted Answer

Innovators are more

Question 19

If a consumer's experience is rewarding,that consumer will probably use the product more and more.The consumer's response to the product will be ________.

Accepted Answer

A)  cued 
B)  variety-seeking 
C)  reinforced 
D)  dissonant 
E)  motivated 
A)  cued 
B)  variety-seeking 
C)  reinforced 
D)  dissonant 
E)  motivated

Question 20

Which of the following statements is true regarding social class?

Accepted Answer

A)  Social class is determined primarily by income level. 
B)  Lines between social classes are fixed and rigid. 
C)  Social classes tend to show distinct product preferences in clothing and automobiles. 
D)  Wealth is more critical than education level in measuring social class. 
E)  Social classes tend to show similar product preferences in clothing and automobiles. 
A)  Social class is determined primarily by income level. 
B)  Lines between social classes are fixed and rigid. 
C)  Social classes tend to show distinct product preferences in clothing and automobiles. 
D)  Wealth is more critical than education level in measuring social class. 
E)  Social classes tend to show similar product preferences in clothing and automobiles.

__________,customers over 60,want to maximize their retirement income to maintain a desired lifestyle.

According to one analyst,a Harley-Davidson motorcycle can make you feel like "the toughest,baddest guy on the block." Harley-Davidson promotes its motorcycles with images of independence,freedom,and power.Harley-Davidson has created a(n)________.

People forget much that they learn.They tend to retain information that supports their attitudes and beliefs.This is called ________.

Which of the following would a marketer be LEAST likely to do to encourage habitual buying behavior?

A consumer's behavior is also influenced by social factors such as the consumer's small groups,family,and ________________.

People tend to interpret new information in a way that will support what they already believe.This is called ________.

What is the LEAST pressing in Maslow's Hierarchy of Needs?

Applying ________,marketers can affect demand for a product by associating it with strong drives,using motivating cues,and providing positive reinforcement.

What is one way that social class is NOT measured?

What role do the four Ps play in consumer behavior?

________ refers to the unique psychological characteristics that distinguish a person or group.It is usually described in traits such as self-confidence,dominance,sociability,autonomy,defensiveness,adaptability,and aggressiveness.

The buyer decision process consists of five stages.Which of the following is NOT one of these stages?

A brand personality is the specific mix of human traits that may be attributed to a particular brand.One researcher identified five brand personality traits.What do each of the five brand personality traits say about a brand?

Subcultures are society's relatively permanent and ordered divisions whose members share similar values,interests,and behaviors.

The practical significance of ________ for marketers is that they can build up demand for a product by associating it with strong drives,using motivating cues and providing positive reinforcement.

Fiona wants to buy a new coat.During the ________ stage of her purchase process she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.

Explain Maslow's Hierarchy of Needs.

What are the differences between innovators and early adopters?

If a consumer's experience is rewarding,that consumer will probably use the product more and more.The consumer's response to the product will be ________.

Which of the following statements is true regarding social class?

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 5: Consumer Markets and Consumer Buyer Behavior

__________,customers over 60,want to maximize their retirement income to maintain a desired lifestyle.

According to one analyst,a Harley-Davidson motorcycle can make you feel like "the toughest,baddest guy on the block." Harley-Davidson promotes its motorcycles with images of independence,freedom,and power.Harley-Davidson has created a(n)________.

People forget much that they learn.They tend to retain information that supports their attitudes and beliefs.This is called ________.

Which of the following would a marketer be LEAST likely to do to encourage habitual buying behavior?

A consumer's behavior is also influenced by social factors such as the consumer's small groups,family,and ________________.

People tend to interpret new information in a way that will support what they already believe.This is called ________.

What is the LEAST pressing in Maslow's Hierarchy of Needs?

Applying ________,marketers can affect demand for a product by associating it with strong drives,using motivating cues,and providing positive reinforcement.

What is one way that social class is NOT measured?

What role do the four Ps play in consumer behavior?

________ refers to the unique psychological characteristics that distinguish a person or group.It is usually described in traits such as self-confidence,dominance,sociability,autonomy,defensiveness,adaptability,and aggressiveness.

The buyer decision process consists of five stages.Which of the following is NOT one of these stages?

A brand personality is the specific mix of human traits that may be attributed to a particular brand.One researcher identified five brand personality traits.What do each of the five brand personality traits say about a brand?

Subcultures are society's relatively permanent and ordered divisions whose members share similar values,interests,and behaviors.

The practical significance of ________ for marketers is that they can build up demand for a product by associating it with strong drives,using motivating cues and providing positive reinforcement.

Fiona wants to buy a new coat.During the ________ stage of her purchase process she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.

Explain Maslow's Hierarchy of Needs.

What are the differences between innovators and early adopters?

If a consumer's experience is rewarding,that consumer will probably use the product more and more.The consumer's response to the product will be ________.

Which of the following statements is true regarding social class?

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters