Exam 5: Consumer Markets and Consumer Buyer Behavior

A belief is the specific mix of human traits that may be attributed to a particular brand.

Robert has taken up bicycle riding as a hobby and as a way to maintain his physical stamina.He understands he will need to drink adequate water when he is bike riding.He wants to buy a hydration system.Having gathered a great deal of information,he has decided to compare three systems: Waterbags for Roadies,Supertanker Hydropacks,and Fast Water.Robert is in the ________ stage of his purchase decision.

The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.

Give an example of a cultural shift that may impact the marketing of products or services.

Children exert little influence on family buying decisions,particularly in areas such as entertainment and food.

Many companies,enlist everyday consumers who are enthusiastic about their brands to become ________,brand ambassadors who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards.

Maslow's theory is that human needs are arranged in a ________ from the most pressing at the bottom to the least pressing at the top.

Social class is based on shared value systems and common life experiences and situations.

Family is one of the ________ factors that influence consumer behavior.

Explain how selective distortion is somewhat controllable by a marketer.

Refer to the scenario below to answer the following questions. The Dress Connextion began in 2004 as an upscale dress shop in a fashionable shopping center, catering to a wealthy, mature clientele in Singapore. But as Singapore prospered and began to see an increase in the number of affluent, younger, and more demographically diverse consumers, the once-popular fashion boutique was increasingly perceived as stodgy and snobby. By 2009, many of such specialty shops suffered financially. Most shops attracted only tourists who enjoyed browsing through the displays. Owners of The Dress Connextion had noticed the shifts in population and buying behavior of the typical shopper by the late nineties. The wealthy, mature clientele had been replaced with affluent families with children and a mix of foreigners. Specialty items at The Dress Connextion gradually disappeared, replaced by global brand-name apparel. Others followed suit by also bringing in brands from Europe and America in order to remain competitive. -It is most likely that each consumer segment attracted to The Dress Connextion would have which of the following in common with the other consumer segments?

Economic,technological,and cultural forces are all ________ in the stimulus-response model of buyer behavior.

The consumer can obtain information from any of several sources.Which of the following is NOT one of these types of sources?

After the purchase of a product,consumers will be either satisfied or dissatisfied and engage in ________.

Identify the product characteristics that influence the rate of adoption.Explain how each characteristic affects the rate of adoption.

________ is the process by which people select,organize,and interpret information to form a meaningful picture of the world.

When customers have a low involvement in a purchase but perceive significant brand differences,they will most likely engage in ________.

Marketers are always trying to spot _______________ to discover new products that might be wanted.

Describe some important strategies for a marketer of a high-involvement product.

Each person's distinct personality influences his buying behavior.Personality is usually described in terms of traits.What are these traits,and how do they affect the way people purchase items? Give at least one example.