Exam 5: Consumer Markets and Consumer Buyer Behavior

Marketing stimuli consist of the four Ps.Which is NOT one of these?

________ is the most basic cause of a person's wants and behavior.

Stephanie and Jamal attended a sales seminar.Both left the seminar with differing opinions about what was important to implement in their jobs.Both used the information in different ways,according to what each already believed was important.They have engaged in ________.

________ is a person's pattern of living as expressed in her psychographics,including her activities,interests,and opinions.

Alfred thought he had received the best deal on his new car.Shortly after the purchase,Alfred started to notice certain disadvantages of his new car as he learned more about other cars available.Alfred is experiencing ________.

Cultural factors exert a broad and deep influence on consumer behavior.The marketer needs to understand the role played by the buyer's culture,subculture,and social class.Compare the roles of culture,subculture,and social class.

When a consumer learns about a new product for the first time and makes a decision to try it,the consumer is engaged in the alternative evaluation process.

Mark has long supported the actions and decisions of his government.However,many recent news stories have raised questions about the ethics of the government's programs and initiatives.Mark doubts that the government,in whom he has such faith,could behave unethically,and Mark tends to distrust the information in the media.Mark continues to support the government.It is most accurate to say that Mark has engaged in ________.

When consumers are highly involved with the purchase of an expensive,infrequent,or risky purchase but see little difference among brands,they most likely will undertake ________.

Early adopters are opinion leaders in their communities and adopt new ideas early but carefully.