Exam 5: Consumer Markets and Consumer Buyer Behavior

Explain the role of marketers in the information search step of the consumer decision-making process.Give an example of how the marketer might execute this role.

________ is never simple,yet understanding it is the essential task of marketing management.

A shoe company uses ads featuring the members of a K-pop band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes.The shoe company is hoping that fans of the band view the band as a ________.

All of the following make up a person's lifestyle EXCEPT ________.

Andy is in the process of buying a new car.He is highly involved in the purchase and perceives significant differences among his three favorite models.Andy's next step is most likely to be ________.

The information sources that are the most effective at influencing a consumer's purchase decision are ________.These sources legitimize or evaluate products for the buyer.

People change the goods and services they buy over time because of the two changing factors of ________.

If the consumer's drive is strong and a satisfying product is near at hand,the consumer is likely to buy it then.If not,the consumer may store the need in memory or undertake a(n)________.

Alternative evaluation is the process by which people select,organize,and interpret information to form a meaningful picture of the world.

Rashmi Singh always knows about the trendiest fashions.She actively shares her knowledge with a wide group of friends and colleagues about where to shop for cutting-edge fashion at great deals,and her advice is often followed.Rashmi is an example of a(n)________.

For the past 10 years Bobby and Margaret have saved money to go to the Vatican.This is the year,and several tour companies offer attractive,but very similar packages to the state.They want to be certain to choose the best one.They are most likely to exhibit ________.

Because people are able to move between social classes,these classes are relatively impermanent and disordered divisions composed of members who do not share values,interests,or behaviors.

Which of the following is NOT one of the stages that customers go through in the process of learning about and making decisions about a new product or service?

A marketer seeking to create brand familiarity should be more concerned about creative ad copy content than ad repetition.

The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

Most large companies research ________ buying decisions to find out what the buyer buys,when,where,and how much.

A(n)________ is a descriptive thought that a person has about something.

________ are minor stimuli that determine where,when,and how a person responds to an idea.

People cannot focus on all of the stimuli that surround them each day.A person's tendency to screen out most of the information to which he is exposed is called ________.

Maslow's theory is that human needs-including physiological,safety,social needs,esteem,and self-actualization needs-are arranged in a hierarchy and that an unsatisfied need motivates an individual to take action to satisfy it.