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According to One Analyst,a Harley-Davidson Motorcycle Can Make You Feel

Question 82

Multiple Choice

According to one analyst,a Harley-Davidson motorcycle can make you feel like "the toughest,baddest guy on the block." Harley-Davidson promotes its motorcycles with images of independence,freedom,and power.Harley-Davidson has created a(n) ________.


A) attitude
B) life-cycle stage
C) brand motivation
D) brand personality
E) brand self-image

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