Exam 3: The Marketing Environment

Once thought of as slackers,Gen Xers are now displacing the lifestyles,culture,and materialistic values of the baby boomers.

Cause-related marketing is a slowing trend as companies have abused the practice,using it more to increase sales than to support worthwhile causes.

A company markets wild and crazy games for teens to play at parties.This company's customer market is a business market.

Banks,credit companies,insurance companies,and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

In the cultural environment,core values and beliefs and secondary values and beliefs differ in that core values and beliefs are more open to change.

The major cultural values of a society are expressed in people's views of ________.

The "Pink Dollar" is being courted in more conservative Asia where the gay and lesbian community has the potential to be extremely ________ as customers.

Explain the difference between a core belief and a secondary belief.Which is more likely to be open to change and why?

Significant trends in the natural environment include shortages of raw materials,increased pollution,and decreased government intervention.