Exam 3: The Marketing Environment

One of the major concerns for marketers about the natural environment is the __________.

Marketers are aware of laws,government agencies,and pressure groups that influence or limit various organizations and individuals in a given society.We call this the ________ environment.

As a generational group,________ may have more money but they are also likely to be careful with it.

The primary concern for consumers with the boom in Internet marketing is ________.

A radio station that carries news,features,and editorial opinions about your area is which type of public?

Cause-related marketing is a(n)________.

Marketers can take a(n)________ by taking aggressive action like running advertorials, pressing for lawsuits and filing complaints with regulators to keep competitors in line.

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived.This is an example of __________ forces of the marketing environment.

A country with a(n)________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities.

The single most important demographic trend in Asia that marketers should understand is the changing family structure.

Why is the technological environment such a dramatic force in today's market?

Describe the three main reasons the business legislation is enacted.

Your company is making negotiations to enter a market in Vietnam.You would most likely discover that ________ beliefs and values are open to change in this country.

Why might marketers want to target segments of the population based on lifestyles rather than age groups?

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company,suppliers,marketing intermediaries,customer markets,competitors,and publics.What are you studying?

The rash of business scandals such as the tainted milk scare in China and increased concerns about the environment,especially after the tsunami and nuclear disasters in Japan,have created fresh interest in the issues of ______ and _____________________.

Innovate Pte Ltd is a producer of electronic circuits that power a variety of technological devices produced by other companies.Innovate Pte Ltd sells its products to ________ markets.

Explain the impact of the baby boomers,Generation Xers,and Millennials on today's marketing strategies.

Companies in Asia have recognized the buying power of the gay and lesbian segment and have begun explicitly targeting these consumers with gay-specific marketing efforts.

Marketers can take ________ by taking aggressive action to affect the publics and forces in their marketing environments.