Exam 3: The Marketing Environment

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Refer to the scenario below to answer the following questions. Othman opened the Sarabat on the coast of Mersing in 1981. With a roti canai counter on one side and a convenience shop on the other, the Sarabat was an immediate hit with weekend visitors and local residents alike who were enroute to Pulau Tioman. All year, diving and snorkeling enthusiasts drop by the Sarabat to pick up essentials, snacks and drinks before they board their boats bound for Pulau Tioman. In the 1990s, however, Othman started to realize that his convenience shop could not compete with larger supermarkets in the area. He eventually enlarged the roti canai counter, and transformed the convenience shop into a restaurant selling local fare like satay and seafood. By the 21st century, local entrepreneurs like the Berjaya Group, backed by the government, decided to invest in resorts on the island. A small airport was built in Pulau Tioman. Many visitors need not catch a boat from Mersing to get to the idyllic island. -Which macroenvironment force has benefitted the Sarabat the most?

Some countries have _________ economies,which constitute rich markets for many different kinds of goods.

At Singapore's Changi Airport,recycling is encouraged with recycling points placed at various locations within the airport.The company recognizes the link between a healthy ecology and a _________________.

Refer to the scenario below to answer the following questions. Othman opened the Sarabat on the coast of Mersing in 1981. With a roti canai counter on one side and a convenience shop on the other, the Sarabat was an immediate hit with weekend visitors and local residents alike who were enroute to Pulau Tioman. All year, diving and snorkeling enthusiasts drop by the Sarabat to pick up essentials, snacks and drinks before they board their boats bound for Pulau Tioman. In the 1990s, however, Othman started to realize that his convenience shop could not compete with larger supermarkets in the area. He eventually enlarged the roti canai counter, and transformed the convenience shop into a restaurant selling local fare like satay and seafood. By the 21st century, local entrepreneurs like the Berjaya Group, backed by the government, decided to invest in resorts on the island. A small airport was built in Pulau Tioman. Many visitors need not catch a boat from Mersing to get to the idyllic island. -The move towards transforming Pulau Tioman into a resort island is an example of what macroenvironment force at work?

The ________ environment includes laws,government agencies,and pressure groups that influence or limit various organizations and individuals in a given society.

Jamie Ong is researching the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. What is Jamie researching?

Who are the major players in a company's microenvironment? Explain the role each major actor plays.

Give examples to explain the value of the "Pink Dollar".

Consumer organizations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

How do baby boomers today differ from previous generations as they neared and reached their sixties?

Which of the following forces would marketers be MOST likely able to influence?

In a short essay,differentiate between the basic marketing intermediaries.

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

The youngest of the baby boomers are now in their ________.

Marketing research firms,advertising agencies,media firms,and marketing consulting firms are all referred to as marketing services agencies.

Marketers should understand that a society's core beliefs and values have a high degree of ________.

The macroenvironment consists of the factors close to the company that affect its ability to serve its customers,such as suppliers,customer markets,competitors,and publics.

Huayu,a mall popular among locals in western Beijing,put up a 20-meter Christmas tree outside its main entrance to attract shoppers.This reflects shifts in China's _________________.

Which of the following descriptions most accurately characterizes the baby boomers?