Exam 3: The Marketing Environment

Why is it important for marketers to understand people's views of themselves?

Currently,David Chow is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets.Who is David's employer?

How can marketers use information about the demographic environment?

The _____________ environment includes forces that create new technologies,creating new product and market opportunities.

In marketing,what is a public? Briefly describe the seven main types of publics faced by marketers and explain how marketing might communicate with these publics.

What are the major trends in today's natural environment? How do these trends affect companies?

What are two potential drawbacks of creating separate products and marketing programs for each generation?

Many companies view the marketing environment as an uncontrollable element to which they must react and adapt.What other stance might a company take and how?

For _____________,although they seek success,they are less materialistic and prize experience,not acquisition.

Banks,credit companies,insurance companies,and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

Refer to the scenario below to answer the following questions. Othman opened the Sarabat on the coast of Mersing in 1981. With a roti canai counter on one side and a convenience shop on the other, the Sarabat was an immediate hit with weekend visitors and local residents alike who were enroute to Pulau Tioman. All year, diving and snorkeling enthusiasts drop by the Sarabat to pick up essentials, snacks and drinks before they board their boats bound for Pulau Tioman. In the 1990s, however, Othman started to realize that his convenience shop could not compete with larger supermarkets in the area. He eventually enlarged the roti canai counter, and transformed the convenience shop into a restaurant selling local fare like satay and seafood. By the 21st century, local entrepreneurs like the Berjaya Group, backed by the government, decided to invest in resorts on the island. A small airport was built in Pulau Tioman. Many visitors need not catch a boat from Mersing to get to the idyllic island. -Which demographic factor impacted the Sarabat the most?

Because of increasing ________,consumers will demand higher quality products,books,magazines,travel,personal computers,and Internet services.

A local supermarket chain runs print,radio,and television advertisements announcing that 1% of each of its sales is donated to a local charity.This is an example of ________ marketing.

What is meant by companies being part of the green movement?

A society's basic values,perceptions,preferences,and behaviors are all part of its ________ environment.

A society's institutions and other forces that shape its basic values,perceptions,preferences,and behaviors are its ________ environment.

The introduction of new technologies is beneficial to all industries,as new markets and opportunities are created.

Levi's has Eco jeans made from organic cotton.The company supports ________________.

One purpose of government regulation is to protect consumers from unfair business practices.List two areas in which this may occur.

When marketing manager Suzie Kwan discusses factors and forces outside marketing,such as political factors that affect marketing management's ability to build and maintain successful relationships with target customers,she is talking about the external marketing concept.