Question 1

When a company hires lobbyists to influence legislation affecting its industry,it is taking a reactive approach to the marketing environment.

Accepted Answer

A) True 
 B)False

Question 2

A radio station that carries news,features,and editorial opinions is which type of public?

Accepted Answer

A)  financial 
B)  local 
C)  regional 
D)  citizen-action 
E)  media 
A)  financial 
B)  local 
C)  regional 
D)  citizen-action 
E)  media

Question 3

Large tween and teen markets belong to which demographic group?

Accepted Answer

A)  Generation X 
B)  Millennials 
C)  baby busters 
D)  baby boomers 
E)  Generation Z 
A)  Generation X 
B)  Millennials 
C)  baby busters 
D)  baby boomers 
E)  Generation Z

Question 4

Which of the following best explains why Gen Xers who are parents tend to put family before career?

Accepted Answer

A)  Gen Xers were the first generation of latchkey kids. 
B)  Gen Xers were minimally affected by the recent economic downturn. 
C)  Gen Xers are more skeptical about marketing than members of other generations are. 
D)  Gen Xers are not as educated as members of other generations are. 
E)  Gen Xers do not face as many economic pressures as members of other generations do. 
A)  Gen Xers were the first generation of latchkey kids. 
B)  Gen Xers were minimally affected by the recent economic downturn. 
C)  Gen Xers are more skeptical about marketing than members of other generations are. 
D)  Gen Xers are not as educated as members of other generations are. 
E)  Gen Xers do not face as many economic pressures as members of other generations do.

Question 5

A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain ________________ with target customers.

Accepted Answer

A)  loyalty 
B)  successful relationships 
C)  informal links 
D)  communication 
E)  working relationships 
A)  loyalty 
B)  successful relationships 
C)  informal links 
D)  communication 
E)  working relationships

Question 6

How might geographic shifts in population impact marketers?

Accepted Answer

In Asia,there is a migration from rural

Question 7

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Accepted Answer

A) True 
 B)False

Question 8

The _______ environment involves natural resources that are needed as inputs by marketers,or affected by marketing activities.

Accepted Answer

A)  demographic 
B)  natural 
C)  economic 
D)  political 
E)  technological 
A)  demographic 
B)  natural 
C)  economic 
D)  political 
E)  technological

Question 9

Marketers must increasingly consider the needs of traditional households because this segment of the population is growing more rapidly than non-traditional households.

Accepted Answer

A) True 
 B)False

Question 10

Which demographic group is characterized by a utter fluency and comfort with computers,digital,and Internet technology?

Accepted Answer

A)  Generation X 
B)  Millennials 
C)  the elderly 
D)  Generation Z 
E)  baby boomers 
A)  Generation X 
B)  Millennials 
C)  the elderly 
D)  Generation Z 
E)  baby boomers

Question 11

What steps might a marketer take to shift from a reactive stance to the marketing environment to a more proactive stance?

Accepted Answer

To take a proactive stance,marketers nee

Question 12

The Asian workforce today is better educated but less white-collar than it was a generation ago.

Accepted Answer

A) True 
 B)False

Question 13

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

Accepted Answer

A)  raw material market 
B)  natural environment 
C)  endangered environment 
D)  green movement 
E)  factors of production 
A)  raw material market 
B)  natural environment 
C)  endangered environment 
D)  green movement 
E)  factors of production

Question 14

The rising number of ______________ will increase the demand for quality products,books,
magazines,travel,personal computers,and Internet services.

Accepted Answer

A)  educated people 
B)  men staying at home with their children 
C)  nontraditional households 
D)  nonfamily households 
E)  women working outside of the home 
A)  educated people 
B)  men staying at home with their children 
C)  nontraditional households 
D)  nonfamily households 
E)  women working outside of the home

Question 15

Business legislation has been created for three basic reasons: to protect companies from each other,to protect the interests of society,and to ________.

Accepted Answer

A)  protect consumers 
B)  regulate prices 
C)  increase world trade 
D)  regulate monopolies 
E)  promote social responsibility 
A)  protect consumers 
B)  regulate prices 
C)  increase world trade 
D)  regulate monopolies 
E)  promote social responsibility

Question 16

Which type of organization helps companies to stock and move goods from their points of origin to their destination?

Accepted Answer

A)  financial intermediaries 
B)  physical distribution firms 
C)  marketing services agencies 
D)  resellers 
E)  suppliers 
A)  financial intermediaries 
B)  physical distribution firms 
C)  marketing services agencies 
D)  resellers 
E)  suppliers

Question 17

The major _______________ of a society are expressed in people's views of themselves and others,as well as in their views of organizations,society,nature,and the universe.

Accepted Answer

A)  desires 
B)  needs 
C)  patterns 
D)  wants 
E)  cultural values 
A)  desires 
B)  needs 
C)  patterns 
D)  wants 
E)  cultural values

Question 18

Which type of market buys goods and services for further processing or for use in the production process?

Accepted Answer

A)  business 
B)  reseller 
C)  wholesale 
D)  consumer 
E)  retail 
A)  business 
B)  reseller 
C)  wholesale 
D)  consumer 
E)  retail

Question 19

Which of the following descriptions most accurately characterizes Gen Xers?

Accepted Answer

A)  There are more Gen Xers than Millennials. 
B)  They were the first generation of latchkey kids. 
C)  They are less educated than the boomers. 
D)  They are more interested in acquiring goods than having experiences. 
E)  They rarely research a product before purchasing it. 
A)  There are more Gen Xers than Millennials. 
B)  They were the first generation of latchkey kids. 
C)  They are less educated than the boomers. 
D)  They are more interested in acquiring goods than having experiences. 
E)  They rarely research a product before purchasing it.

Question 20

A consumer organization,environmental group,or minority group has challenged your firm's stand on a local issue.Your firm is being challenged by a ________ public.

Accepted Answer

A)  local 
B)  general 
C)  government 
D)  citizen-action 
E)  media 
A)  local 
B)  general 
C)  government 
D)  citizen-action 
E)  media

When a company hires lobbyists to influence legislation affecting its industry,it is taking a reactive approach to the marketing environment.

A radio station that carries news,features,and editorial opinions is which type of public?

Large tween and teen markets belong to which demographic group?

Which of the following best explains why Gen Xers who are parents tend to put family before career?

A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain ________________ with target customers.

How might geographic shifts in population impact marketers?

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

The _______ environment involves natural resources that are needed as inputs by marketers,or affected by marketing activities.

Marketers must increasingly consider the needs of traditional households because this segment of the population is growing more rapidly than non-traditional households.

Which demographic group is characterized by a utter fluency and comfort with computers,digital,and Internet technology?

What steps might a marketer take to shift from a reactive stance to the marketing environment to a more proactive stance?

The Asian workforce today is better educated but less white-collar than it was a generation ago.

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

The rising number of ______________ will increase the demand for quality products,books, magazines,travel,personal computers,and Internet services.

Business legislation has been created for three basic reasons: to protect companies from each other,to protect the interests of society,and to ________.

Which type of organization helps companies to stock and move goods from their points of origin to their destination?

The major _______________ of a society are expressed in people's views of themselves and others,as well as in their views of organizations,society,nature,and the universe.

Which type of market buys goods and services for further processing or for use in the production process?

Which of the following descriptions most accurately characterizes Gen Xers?

A consumer organization,environmental group,or minority group has challenged your firm's stand on a local issue.Your firm is being challenged by a ________ public.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 3: The Marketing Environment

When a company hires lobbyists to influence legislation affecting its industry,it is taking a reactive approach to the marketing environment.

A radio station that carries news,features,and editorial opinions is which type of public?

Large tween and teen markets belong to which demographic group?

Which of the following best explains why Gen Xers who are parents tend to put family before career?

A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain ________________ with target customers.

How might geographic shifts in population impact marketers?

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

The _______ environment involves natural resources that are needed as inputs by marketers,or affected by marketing activities.

Marketers must increasingly consider the needs of traditional households because this segment of the population is growing more rapidly than non-traditional households.

Which demographic group is characterized by a utter fluency and comfort with computers,digital,and Internet technology?

What steps might a marketer take to shift from a reactive stance to the marketing environment to a more proactive stance?

The Asian workforce today is better educated but less white-collar than it was a generation ago.

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

The rising number of ______________ will increase the demand for quality products,books, magazines,travel,personal computers,and Internet services.

Business legislation has been created for three basic reasons: to protect companies from each other,to protect the interests of society,and to ________.

Which type of organization helps companies to stock and move goods from their points of origin to their destination?

The major _______________ of a society are expressed in people's views of themselves and others,as well as in their views of organizations,society,nature,and the universe.

Which type of market buys goods and services for further processing or for use in the production process?

Which of the following descriptions most accurately characterizes Gen Xers?

A consumer organization,environmental group,or minority group has challenged your firm's stand on a local issue.Your firm is being challenged by a ________ public.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters