Exam 13: Retailing and Wholesaling

Which of the following is NOT a low-cost-per-contact medium?

Data mining involves gathering data about the target market from a diverse range of sources and storing it in the company's database for subsequent use.

An insurance salesperson has installed a software program on her company's customer database that will remind her to mail birthday and anniversary cards to her clients.She is using the customer database to ________.

Online ads that appear between screen changes on a website,especially while a new screen is loading,are known as ________.

A common form of internet fraud that uses deceptive emails and fraudulent websites to fool users into divulging personal information is known as ________.

________ marketing is an interactive system of marketing which uses one or more advertising media to affect a measurable response and\or transaction at any location.

When considering the different forms of direct and online marketing,________ involves inbound or outbound personal selling calls where orders are taken immediately when the offer is made.

A company that provides house cleaning services in major urban and suburban areas developed a short,humorous video promoting the company's services in the hope that customers who see the video will be so entertained that they will pass it on to their friends and colleagues.The marketers are using ________.

Cookies are text files that remain on a user's computer in order to identify that person when he or she revisits websites.

Marketing effort designed to gain prominence for a website with a view to attracting visitors who search on keywords is known as ________ ________ marketing.

The referral paths followed by website visitors are known as the ________.

Most companies use direct marketing as their primary channel.

The issue of cross-referencing of data is a major concern when thinking of direct and digital marketing issues.

An inventor has invented an improved whiteboard eraser that uses a modern microfiber in a model that combines easy-clean and long-wearing properties.He is planning to sell directly to schools,colleges and universities.The most cost-efficient means to reach the target market is likely to be ________.

In assessing database marketing performance,marketers are advised to ________.

Mobile phones are used by over 90 per cent of the Australian population.

The amount by which revenues from a customer over time exceed the cost of attracting,selling and servicing that customer is known as ________ ________ ________.

Company XYZ began as a bricks-and-mortar company.Which of the following statements MUST be true?

For customers,the benefits of direct marketing are that it is an easy,private and convenient way to shop.

Using ________ telephone marketing,marketers sell directly to consumers.