Exam 13: Retailing and Wholesaling

You have accessed fare information on an airline's website to compare the costs of flights during different times.In between screen changes on the site,an ad appears from Hertz Car Rental.This is a(n)________.

Direct-response television commercials contain ________,for viewers to contact the firm and place an order.

The three types of databases are ________.

A woman receives a phone call from a charitable institution.The caller immediately informs her that she is not asking for a donation but instead invites her to assist the charity by selling raffle tickets for a forthcoming sweepstake,in which the grand prize is a home on the Gold Coast.Jane has just been contacted by a telemarketer.

Ring-tone giveaways,mobile games and text-in contests are all examples of ________ marketing.

Amazon.com,eBay and Facebook have built their entire promotional approach around ________.

Dizzy's Jazz Club in Melbourne operates a membership scheme in which members not only receive discounts to nightly performances,but also receive special treatment benefits such as priority reservations for premier events and invitations to exclusive events annually.These exclusive events,which are only open to members,provide entertainment,finger food and a restricted bar.Dizzy's uses its customer database for which of the following purposes?

Direct and digital marketing is continuing to become more ________ oriented.

Which of the following is a potential drawback of advertising on or attempting to influence content on a blog?

________ are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcome.

Which of the following types of ads can evade pop-up blockers by appearing behind the page a user is viewing?

Since the introduction of the Do Not Call legislation,fraudulent schemes such as investment scams and phony collections for charity have been on the decline.

Internet companies use ________ to work with other companies,online and offline,to promote each other.

Telesales can ________.

According to your textbook,what is the most likely future for online marketing?

Unsolicited and unwanted commercial email is known as ________.

Display ads that use eye-catching techniques such as float,fly and snapback to attract and hold consumer attention are called ________.

A clicks-and-mortar seller of gardening and landscaping goods and equipment wants to encourage shoppers at the physical stores to use the company's online catalogue to order items that are not available at a given retail location.Which of the following marketing devices is the best match for this goal?

To be effective,a customer database system must be user-friendly and available to the various marketing groups within a company.

Permission-based email advertising allows marketers to send tailored messages to targeted customers who actually want to receive them.