Question 1

Catalogues,brochures,samples and DVDs are all examples of which type of marketing?

Accepted Answer

A) direct-response marketing 
B) direct-mail marketing 
C) digital direct marketing 
D) kiosk marketing 
E) online marketing 
A) direct-response marketing 
B) direct-mail marketing 
C) digital direct marketing 
D) kiosk marketing 
E) online marketing

Question 2

An information and ordering machine that allows orders to be placed or payments to be made is known as a(n)________.

Accepted Answer

The answer of An information and ordering machine that allows...

Question 3

Click-only companies are able to offer a much wider assortment of products than their bricks-and-mortar equivalents.

Accepted Answer

A) True 
 B)False

Question 4

________ files are a record maintained by all host servers of the IP address of the guest's computer and of every file sent out.

Accepted Answer

The answer of ________ files are a record maintained by...

Question 5

A woman has been saving her money to buy a BMW convertible.She has spent hours on the BMW website choosing the exterior and interior colours and studying the various options and models.She has been using BMW's marketing website.

Accepted Answer

A) True 
 B)False

Question 6

Because of their growing audience,web logs,also known as blogs,are gaining influence.

Accepted Answer

A) True 
 B)False

Question 7

An online journal where people post their thoughts,usually on a narrowly defined topic,is known as a(n)________.

Accepted Answer

A) blog 
B) vlog 
C) e-zone 
D) ezine 
E) consumer generated media 
A) blog 
B) vlog 
C) e-zone 
D) ezine 
E) consumer generated media

Question 8

The most basic type of website is a(n)________ site.

Accepted Answer

corporate

Question 9

Visits,average time spent on site and click-throughs are all examples of Google's search metrics.

Accepted Answer

A) True 
 B)False

Question 10

The process of making modifications to a website which ensure indexing by spiders and bots,and which help a site to be found by keyword searches,improve search rankings and assist search output is known as ________.

Accepted Answer

A) paid inclusion 
B) contextual search 
C) paid listings 
D) site optimisation 
E) meta-tagging 
A) paid inclusion 
B) contextual search 
C) paid listings 
D) site optimisation 
E) meta-tagging

Question 11

Which of the following types of ads can users block through the use of applications developed by web browser providers?

Accepted Answer

A) banners 
B) pop-ups 
C) contextual ads 
D) pop-unders 
E) rich-media ads 
A) banners 
B) pop-ups 
C) contextual ads 
D) pop-unders 
E) rich-media ads

Question 12

Most companies use direct marketing as a supplementary channel or medium.

Accepted Answer

A) True 
 B)False

Question 13

A type of identity theft that uses deceptive emails and fraudulent websites to dupe consumers into revealing their personal details is known as ________.

Accepted Answer

A) fishing 
B) angling 
C) phishing 
D) trawling 
E) the Nigerian letter 
A) fishing 
B) angling 
C) phishing 
D) trawling 
E) the Nigerian letter

Question 14

Telemarketing may ________.

Accepted Answer

A) be used to generate new sales leads. 
B) be used only with direct mail 
C) be used only with TV 
D) involve both inbound and outbound calls 
E) A and D 
A) be used to generate new sales leads. 
B) be used only with direct mail 
C) be used only with TV 
D) involve both inbound and outbound calls 
E) A and D

Question 15

Which of the following is NOT one of the broad types of measures used to evaluate the performance of digital media?

Accepted Answer

A) web-centric 
B) audience-centric 
C) network-centric 
D) activity-centric 
E) server-centric 
A) web-centric 
B) audience-centric 
C) network-centric 
D) activity-centric 
E) server-centric

Question 16

For most companies,the first step in conducting online marketing is to ________.

Accepted Answer

A) place an ad online 
B) send emails 
C) create a website 
D) create a social network 
E) place search-related ads 
A) place an ad online 
B) send emails 
C) create a website 
D) create a social network 
E) place search-related ads

Question 17

When a text link occurs within an online article on a given topic and the marketer pays a fee each time a user clicks on that link,this is known as ________.

Accepted Answer

A) paid inclusion 
B) contextual search 
C) paid listings 
D) site optimisation 
E) meta-tagging 
A) paid inclusion 
B) contextual search 
C) paid listings 
D) site optimisation 
E) meta-tagging

Question 18

Which of the following is NOT a deception or fraud concern for internet users and marketers?

Accepted Answer

A) phishing 
B) viral marketing 
C) eavesdropping 
D) access by unauthorised groups 
E) privacy 
A) phishing 
B) viral marketing 
C) eavesdropping 
D) access by unauthorised groups 
E) privacy

Question 19

Unsolicited,unwanted commercial email messages that clog up email boxes are called spam.

Accepted Answer

A) True 
 B)False

Question 20

Of the seven Cs of effective website design,________ refers to a website's capability to enable commercial transactions.

Accepted Answer

A) customisation 
B) content 
C) connection 
D) commerce 
E) communication 
A) customisation 
B) content 
C) connection 
D) commerce 
E) communication

Catalogues,brochures,samples and DVDs are all examples of which type of marketing?

An information and ordering machine that allows orders to be placed or payments to be made is known as a(n)________.

Click-only companies are able to offer a much wider assortment of products than their bricks-and-mortar equivalents.

________ files are a record maintained by all host servers of the IP address of the guest's computer and of every file sent out.

A woman has been saving her money to buy a BMW convertible.She has spent hours on the BMW website choosing the exterior and interior colours and studying the various options and models.She has been using BMW's marketing website.

Because of their growing audience,web logs,also known as blogs,are gaining influence.

An online journal where people post their thoughts,usually on a narrowly defined topic,is known as a(n)________.

The most basic type of website is a(n)________ site.

Visits,average time spent on site and click-throughs are all examples of Google's search metrics.

The process of making modifications to a website which ensure indexing by spiders and bots,and which help a site to be found by keyword searches,improve search rankings and assist search output is known as ________.

Which of the following types of ads can users block through the use of applications developed by web browser providers?

Most companies use direct marketing as a supplementary channel or medium.

A type of identity theft that uses deceptive emails and fraudulent websites to dupe consumers into revealing their personal details is known as ________.

Telemarketing may ________.

Which of the following is NOT one of the broad types of measures used to evaluate the performance of digital media?

For most companies,the first step in conducting online marketing is to ________.

When a text link occurs within an online article on a given topic and the marketer pays a fee each time a user clicks on that link,this is known as ________.

Which of the following is NOT a deception or fraud concern for internet users and marketers?

Unsolicited,unwanted commercial email messages that clog up email boxes are called spam.

Of the seven Cs of effective website design,________ refers to a website's capability to enable commercial transactions.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Communicating Customer Value: Integrated Marketing Communications Strategy

Filters

Exam 13: Retailing and Wholesaling

Catalogues,brochures,samples and DVDs are all examples of which type of marketing?

An information and ordering machine that allows orders to be placed or payments to be made is known as a(n)________.

Click-only companies are able to offer a much wider assortment of products than their bricks-and-mortar equivalents.

________ files are a record maintained by all host servers of the IP address of the guest's computer and of every file sent out.

A woman has been saving her money to buy a BMW convertible.She has spent hours on the BMW website choosing the exterior and interior colours and studying the various options and models.She has been using BMW's marketing website.

Because of their growing audience,web logs,also known as blogs,are gaining influence.

An online journal where people post their thoughts,usually on a narrowly defined topic,is known as a(n)________.

The most basic type of website is a(n)________ site.

Visits,average time spent on site and click-throughs are all examples of Google's search metrics.

The process of making modifications to a website which ensure indexing by spiders and bots,and which help a site to be found by keyword searches,improve search rankings and assist search output is known as ________.

Which of the following types of ads can users block through the use of applications developed by web browser providers?

Most companies use direct marketing as a supplementary channel or medium.

A type of identity theft that uses deceptive emails and fraudulent websites to dupe consumers into revealing their personal details is known as ________.

Telemarketing may ________.

Which of the following is NOT one of the broad types of measures used to evaluate the performance of digital media?

For most companies,the first step in conducting online marketing is to ________.

When a text link occurs within an online article on a given topic and the marketer pays a fee each time a user clicks on that link,this is known as ________.

Which of the following is NOT a deception or fraud concern for internet users and marketers?

Unsolicited,unwanted commercial email messages that clog up email boxes are called spam.

Of the seven Cs of effective website design,________ refers to a website's capability to enable commercial transactions.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Communicating Customer Value: Integrated Marketing Communications Strategy

Filters