Exam 3: Analysing the Marketing Environment

Which of the following is NOT an example of a public that is part of a company's marketing environment?

Which generational segment includes large tween and teen markets?

Since 2008,a number of tourist marketing authorities around Australia have reported an increase in the demand for short-stay holidays.Although the number of domestic tourists has remained remarkably constant,the trend is towards more frequent,shorter holidays with the consequence that overall expenditure per holiday has declined.Consumers seeking shorter holidays are most likely responding to ________ changes.

The ________ environment is made up of institutions and other forces that affect society's basic values,perceptions,preferences and behaviours.

Most household income is used up in purchasing food,housing and transportation.

The study of human populations in terms of size,density,location,age,sex,race,occupation and other statistics is known as ________.

Laws,government agencies and pressure groups that influence and limit organisations and individuals in society form part of the ________ environment.

The groups that carry news,feature and editorial opinion,and which include newspapers,magazines and radio and television stations are part of the ________ public.

In the cultural environment,core values and beliefs and secondary values and beliefs differ in that core values and beliefs are more open to change.

Which of the following descriptions most accurately characterises Millennials?

A country with a(n)________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities.

The Australian and New Zealand workforces today are better educated and more white-collar than they were a generation ago.

Trendspotter,Faith Popcorn,has reported a trend which she calls 'tectonic coming-together' of the genders.Specifically,Popcorn reports that women are becoming more influential,powerful and in control of the culture.For their part,men are becoming more sensitive,collaborative and connected.This is an example of which type of trend?

Watching the cultural trends of how people view others,observers have noted an increased interest in ________.

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Once thought of as slackers,Gen Xers are now displacing the lifestyles,culture and materialistic values of the baby boomers.

A country with a(n)________ economy has outstanding marketing opportunities for the right kinds of products.

Because of increasing ________,Australians and New Zealanders will demand higher quality products,books,magazines,travel,personal computers and internet services.

Cause-related marketing is ________.

Individuals and households that buy goods and services for personal or household consumption are part of the ________ market.