Exam 3: Analysing the Marketing Environment

Marketing service agencies are the ________ agencies that help the organisation to target and promote its products to the right markets.

Marketers must be aware of laws,government agencies and pressure groups that influence or limit various organisations and individuals in a given society.This is the ________ environment.

The ________ consists of larger societal forces that affect the whole microenvironment - demographic,economic,natural,technological,political and cultural forces.

Australians are very mobile.About 40% of Australians move home every ________ years.

Blackmores,which produces a range of natural health supplements,is a signatory to the National Packaging Covenant and aims to reduce packaging waste across all aspects of its business processes.This is an example of environmentally sustainable business practice.

Systematic methods for collecting information about the marketing environment include ________ ________ and ________ ________.

Generation Xers are defined as much by their ________ as by their age.

Business legislation has been created for three basic reasons: to protect companies from each other,to protect consumers and to ________.

An organisation's ________ environment includes interrelated groups such as R & D,purchasing,manufacturing,accounting,marketing,finance and senior management.

Value marketing is the strategy of offering consumers ________.

A major challenge to multi-national food brands has been the rise of farmers' markets providing buyers with opportunities to purchase specialty produce grown in the local area.Although farmers' markets are not cheap,consumers report many reasons for preferring them including: the availability of quality,organic produce;a more personalised purchasing experience through direct interactions with producers and growers;a reduction in carbon footprint by reducing food miles.Consumer interest in farmers' markets is most likely to indicate changes in which of the following environments?

The aim of business legislation is to protect ________.

The overall marketing ________ facing both new and old marketing organisations consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful transactions with its target customers.

Core beliefs have a high degree of ________.In contrast,secondary beliefs are more open to ________.

Which of the following is NOT a type of factor in a company's macroenvironment?

Which generational segment is characterised by a total fluency and comfort with computer,digital and internet technology?

Marketing ________ help an organisation to promote,sell and distribute its goods to final buyers.

As baby boomers reach their peak earning and spending years,they represent important markets for high-ticket items and luxury goods.

The boom of internet marketing has led to consumer concerns about ________.

Which type of organisation helps companies to stock and move goods from their points of origin to their destination?