Exam 3: Analysing the Marketing Environment

Bea Officeware sells office equipment and stationery in commercial quantities to small- and medium-sized businesses that on-sell to other firms and consumers.What type of market does Bea serve?

Which of the following statements best describes a tiered market?

Organisations that buy goods and services for further processing or for use in their production process are part of the ________ market.

A company that experiences negative word of mouth on blogs or social networking sites should ignore rumours,as answering any complaints will only make them seem more legitimate.

The groups that include an organisation's paid employees,volunteers and managers are part of the ________ public.

The marketing environment is made up of a ________ environment and a ________ environment.

Consumer organisations and environmental groups are examples of ________ publics.

The microenvironment consists of larger societal forces that affect a company,such as demographic,economic,political and cultural forces.

When a marketing manager discusses factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers,she is talking about the external marketing concept.

A(n)________ stance means taking aggressive actions to affect the publics and forces in their marketing environment.

Which generational segment is most comfortable with the web,with over 95% using it?

The youngest of the baby boomers are now in their ________.

Core beliefs and values are passed on from parents to children and are reinforced by schools,churches,business and government.In contrast,________ and values are more open to change.

Population diversity in Australia and New Zealand is increasing,and successful marketers are increasingly diversifying their marketing programs to appeal to different segments of the population.

In the cultural environment,a renewed love of things natural has created a LOHAS market.

The segments known as baby boomers,Millennials and generation Xers are examples of ________ segments.

A firm that markets wild and crazy games for teens to play at parties is targeting a business market.

LandPort Transportation and Omega Warehousing move and store the products your company sells.The two businesses are examples of ________.

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption.What type of market does Percy Original serve?