Exam 3: Analysing the Marketing Environment

Which of the following statements best describes developing nations in our region?

Population diversity includes nearly 5 million Australasians living with a(n)________.

The rise of a café culture,especially in inner city and CBD precincts,has resulted in a new breed of consumer.Some cafés have reported that consumers are turning to the café as a quasi-office.For the price of a coffee or a small meal,consumers are using the café as a place to meet clients,hold meetings,work on their laptops,recharge their communications devices,read reports,prepare documents and generally carry out office-related duties.In this context,consumers are exhibiting which type of trend?

Over ________ of the Australian and New Zealand populations have attended university or completed a vocational training course.

Marketers often split Millennials into three smaller groups: ________,________ and ________.

No single competitive marketing strategy is best for all companies.

A(n)________ sustainability perspective is one in which a firm develops positive actions and programs designed to affect forces in the natural environment,rather than simply watching and reacting to them.

Marketing management cannot always control __________ forces.

A radio station that carries news,features and editorial opinions about your area is best classified as which type of public?

Which of the following is the most commercially influential demographic age group in Australia and New Zealand today?

The most important demographic trend in Australia and New Zealand is the ________.

Consumer organisations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

Trends in people's views of organisations indicate that which of the following has occurred in the past two decades?

You have been directed to study the factors that are larger societal forces that affect your company - demographic,economic,natural,technological,political,and cultural.Which environment are you studying?

Banks,credit companies,insurance companies and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

Engel's laws stipulate that as family income rises,the percentage spent on food ________,the percentage spent on housing remains constant and both the percentage spent on other categories and that devoted to savings increases.

Marketers must increasingly consider the needs of traditional households because this segment of the population is growing more rapidly than non-traditional households.

In Australia,legislation dealing with a wide range of business activities relevant to marketers,including sections dealing with deceptive advertising,is called the ________.

Overseas buyers,including consumers,producers,resellers and governments,are part of the ________ market.

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?