Exam 3: Analysing the Marketing Environment

You have been directed to study the factors close to the company that affect its ability to serve its customers-departments within the company,suppliers,marketing intermediaries,customer markets,competitors,and publics.Which environment are you studying?

A society's main ________ are expressed in how people view themselves and others,as well as in their views of organisations,society,nature and the universe.

A society's basic values,perceptions,preferences and behaviours are all part of its ________ environment.

Which of the following descriptions most accurately characterises the baby boomers?

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in,or impact on,an organisation's ability to achieve its objectives.

Significant trends in the natural environment include shortages of raw materials,increased pollution and decreased government intervention.

A firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets is called what?

A wholesale company called Distributors Unlimited buys goods and sells them at a profit to small retailers.What is this target market called?

Which of the following groups of workers makes up nearly half of the workforce?

Marketers can take a(n)________ by taking aggressive action to affect the publics and forces in their marketing environments.

Environmental concerns have been on the decline in the past decade;more government legislation and the green movement may be the cause of this trend.

According to research reported in the text,Australian baby boomers spend approximately ________ as much as their parents.

Cause-related marketing is a slowing trend as companies have abused the practice,using it more to increase sales and gain tax deductions than to support worthwhile causes.

Increased marketing of home amenities such as high-end barbeques,hot tubs and home entertainment centres has most likely been spurred by changing views of ________.

________ beliefs and values are more open to change than core beliefs.

Which of the following descriptions most accurately characterises Gen Xers?

The ________ consists of the forces close to the organisation that affect its ability to serve its customers - the organisation,marketing channel firms,customer markets,competitors and publics.

Beyond formal legislation,business is also governed by social codes and ________.

It would be a mistake to think of the older boomers as phasing out or slowing down.Today's boomers think ________,no matter what their chronological age.

Population diversity goes well beyond ________ heritage.