Exam 3: Analysing the Marketing Environment

A marketing program for a new product line involves emphasising experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs.The marketing program is most likely designed to appeal to which of the following demographic groups?

Consumer groups,environmental groups,minority groups and other public interest groups that question an organisation's marketing decisions are part of the ________ public.

________ intermediaries include banks,credit organisations,insurance organisations and other businesses whose role includes helping to insure against the risks associated with the buying and selling of goods.

The demographic environment is of major interest to marketers because it involves people,and people make up markets.

The number of ________ households is now growing faster than the number of ________ households.

________ beliefs and values are passed on from parents to children and are reinforced by schools churches,business and government.

A society's core beliefs and values have a high degree of ________.

All of the groups within a company are called the ________.

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

When a company hires lobbyists to influence legislation affecting its industry,it is taking a reactive approach to the marketing environment.

Which generational segment was once labelled 'the MTV generation' but has become the most educated generation to date?

Generational segments which define people by their ________ may be less effective than segmenting them by their lifestyle,life stage or the common values they seek in the products they buy.

Forces that affect new technologies and create new product and market opportunities form part of the ________ environment.

A country with a(n)________ economy has rich markets for many different kinds of goods.

________ are firms and individuals who provide the resources needed by the company and its competitors to produce goods and service.

Which of the generational segments is thought to be most sceptical and least receptive to marketing messages?

Major companies in several industries are now directly targeting gay and lesbian consumers.

Changes in demographics - in the nature of human populations - mean changes in markets.

Which of the following demographic groups has NOT seen a percentage increase in the past 50 years?

Today's marketers should view their intermediaries as channels through which they sell their products rather than as full-fledged partners.