Exam 3: Analysing the Marketing Environment

According to the text,legislation affecting business around the world has ________ over the years.

Although Gen Xers seek success,they are less materialistic than the baby boomer cohort;they prize ________,not acquisition.

The three largest generational segments in Australia and New Zealand are the baby boomers,Generation Xers and ________.

The multi-national firm,Johnson and Johnson (J & J),manufacturer of consumer toiletries and commercial medical devices,regularly donates significant sums to more than 650 different programs worldwide.While J & J's donations go to very diverse organisations,there is a clear giving philosophy that fits with J & J's core business activities.Recipient organisations must be engaged in programs that improve lives or reduce disease.J & J's donation policy is an example of ________.

Hardware retailer,Bunnings,has a sustainability policy in place and has been a leader in recycling.Among Bunnings' sustainability practices has been the elimination of free single-use plastic shopping bags.Instead of automatically offering shoppers a single use plastic bag,customers may help themselves to a recycled box or alternatively purchase an enviro-bag.Savings generated from the elimination of bags is now donated to the Keep Australia Beautiful Council.Bunnings is most likely responding to ________.

According to the text,there has been a 6 per cent increase in the number of working women over the past two decades (from 52% in the 1990s to 58% today).This trend is an example of a(n)________ change.

Marketers,more than any other group in the company,must be aware of the microenvironment and macroenvironment,tracking trends and seeking opportunities.

Some experts warn against extensive use of ________ marketing since each generation spans decades of time and many socioeconomic levels.

The ________ environment consists of factors that affect consumer buying power and spending patterns.

What movement has encouraged marketers to pursue environmentally sustainable strategies?

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

The macroenvironment consists of the factors close to the company that affect its ability to service its customers,such as suppliers,customer markets,competitors and publics.

People very in their beliefs about the origin of the universe and their place in it.

Members of which of the following groups are estimated to spend $20 billion per annum in Australia?

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ________ and ________.

Even the most liberal advocates of free-market economies agree that the system works best with ________ regulation.

Members of which type of market buy goods and services for further processing or for use in their production process?

The main actors in an organisation's ________ include suppliers,competitors,marketing intermediaries,customers and publics.

Which of the following combinations of expenses use up most household income?

Social environment refers to the trend towards increased use of social media such as Facebook and Twitter.