Exam 13: Retailing and Wholesaling

Short identifier pieces of text deposited on a visitor's computer by a website are known as ________.

Companies can benefit from monitoring the blogosphere even if they decide not to actively participate in sponsoring,influencing or creating content.

A small,successful chain of mostly urban stores offers stylish clothes made of all-organic materials for infants,toddlers and young children.It is considering using direct and digital marketing to reach potential customers who live outside of the company's existing markets,with the goal of creating emotional connections and long-term relationships with a new group of customers.Which of the following methods of direct and digital marketing would likely be most effective in accomplishing this goal?

Telemarketing is a synonym for direct response TV.

Online shoppers are not overly concerned about privacy.

________ involves the use of telephone operators to attract new customers or contact existing customers to ascertain satisfaction levels or take orders.

What characteristic of niche sites makes the medium MOST appealing to marketers?

Online marketing can involve the interchange of information through internet forums,including customers' praise for and complaints about products.

________ is the term used to describe a company that does not use online marketing.

Which of the following is NOT one of the benefits for the seller in direct and digital marketing?

Officeworks is a clicks-and-mortar company.Which of the following is LEAST likely to be an advantage that it has over click-only competitors?

In its promotional mix,the XYZ Corporation uses advertising,public relations,personal selling and direct marketing.XYZ is most likely using direct marketing as a ________ channel or medium.

Which of the following is a NOT a major challenge for brands wishing to engage in online communities or social networks?

When using direct and digital marketing,any media can be used.

When considering the different forms of direct and online marketing,direct ________ involves personal selling into the home or office of potential customers or to a known clientele.

A comprehensive database is a tremendous tool for the direct and digital marketer.It should contain geographic,demographic,psychographic and ________ data.

On www.consumerist.com,people obtain information and exchange views about products.This website is an example of a(n)________.

Banners,interstitials,pop-ups and pop-unders are all types of ________.

Which of the following types of online ads attract and hold the viewer's attention better than traditional banner advertisements?

To attract new visitors and to encourage revisits,online marketers should pay close attention to the seven Cs of effective website design.Which of the following is NOT one of the seven Cs?