Exam 13: Retailing and Wholesaling

Australian fashion designer,Warwick Jones,operates a chain of retail outlets which uses customer databases and loyalty marketing programs.Each quarter,customers receive a Warwick Jones voucher entitling them to a free scarf or shawl,valued at $50,redeemable with their next purchase.All loyalty scheme members receive this offer regardless of their current spending levels or activity.Warwick Jones is using the customer database for which of the following purpose(s)?

When members of the Poynton's Nursery loyalty scheme have spent $1000 at any one of the chain's retail outlets,Poynton's sends them a $25 gift voucher,redeemable at any one of the chain's retail nurseries.Poynton's is using data about customer spending for which purpose?

A website that combines interactive features such as links and chat forums along with graphic features and animations is more likely to generate traffic than a text only website.

A gutter installation company,in the past,generated most of its sales through telemarketing but now uses direct mail to reach prospective customers.Which of the following most likely explains the reason that the firm switched from telemarketing to direct mail?

A charity raises funds to help provide educational services to children and families in developing countries.The marketing manager wants to reach a select market of individuals who have recently donated to international charities.Which of the following types of direct marketing is he most likely to use?

Online communities where people socialise or exchange information and opinions are called ________.

Some direct marketers have been accused of taking advantage of impulsive or less-sophisticated buyers.So-called heat merchants use ________ intended to mislead buyers.

Which of the following best describes a relational database?

Which of the following best describes viral marketing?

Which of the following is NOT one of the benefits for the buyer in direct marketing?

Door-to-door retailing is encompassed by the direct marketing category known as direct ________.

A marketing analyst is checking the firm's customer database for patterns and trends among lapsed members of the company's loyalty program.Louis is engaging in ________.

How does a company's effective use of a customer database benefit consumers?

Search engine optimisation can be achieved via two broad approaches,namely ________ or ________.

Which of the following is NOT a form of direct and digital marketing?

The number of files requested by guests to a web page are known as ________.

Which of the following forms of direct marketing has been the most popular worldwide?

A woman has a Myer loyalty card and loves shopping at Myer department store because they stock quality fashion garments and accessories for the fuller figure.Four times each year,she receives a catalogue with the new season's 'Big Is Beautiful' fashion range,along with a special offer such as a free accessory for each $100 spent.Myer is using data about her spending for which purpose?

Today,many clicks-and-mortar companies are experiencing more online success than their click-only competitors.

Database marketing requires minimal initial investment beyond training personnel to code and mine data.