A Charity Raises Funds to Help Provide Educational Services to Children

A charity raises funds to help provide educational services to children and families in developing countries.The marketing manager wants to reach a select market of individuals who have recently donated to international charities.Which of the following types of direct marketing is he most likely to use?

A) direct-mail marketing
B) catalogue marketing
C) telephone marketing
D) direct-response television marketing
E) kiosk marketing

Correct Answer:

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