Question 1

When you're writing for the web,what can you do to improve the readability of your online content?

Accepted Answer

You can improve the readability of your

Question 2

What is information architecture?

Accepted Answer

A) The vertical hierarchy of pages 
B) A horizontal division of pages across sections of a website 
C) The links that tie internal pages 
D) A three-dimensional outline of a website 
E) The links that tie internal pages with other websites 
A) The vertical hierarchy of pages 
B) A horizontal division of pages across sections of a website 
C) The links that tie internal pages 
D) A three-dimensional outline of a website 
E) The links that tie internal pages with other websites

Question 3

If an audience is overwhelmed with digital content,which of these distribution methods could help a message stand out and get noticed?

Accepted Answer

A) Social network 
B) Email 
C) Tweet 
D) Print 
E) Podcast 
A) Social network 
B) Email 
C) Tweet 
D) Print 
E) Podcast

Question 4

Web designers must think through the ________ of a website in order to create a rewarding experience for all of the site's visitors.

Accepted Answer

A) relevancy ratio 
B) media matrix 
C) strategic superstructure 
D) information architecture 
A) relevancy ratio 
B) media matrix 
C) strategic superstructure 
D) information architecture

Question 5

Which of the following shows the pathways between entry points and target information,organizing content with the most direct link?

Accepted Answer

A) Information architecture 
B) Labels 
C) Wireframes 
D) Links 
E) Content structure 
A) Information architecture 
B) Labels 
C) Wireframes 
D) Links 
E) Content structure

Question 6

The information architecture of a website is a three-dimensional outline of the site that shows

Accepted Answer

A) the vertical hierarchy of pages from the homepage down to the lower levels. 
B) the horizontal division of pages across the various sections of the site. 
C) the links that connect the site's pages,internally and externally. 
D) all of the above. 
A) the vertical hierarchy of pages from the homepage down to the lower levels. 
B) the horizontal division of pages across the various sections of the site. 
C) the links that connect the site's pages,internally and externally. 
D) all of the above.

Question 7

Podcasts can be used to replace existing audio and video messages.

Accepted Answer

A) True 
 B)False

Question 8

What makes podcasting a rich medium for communication?

Accepted Answer

A) Voice or visual communication 
B) Nonverbal feedback 
C) Linked information 
D) Blogging 
E) Information organized into small,consumable chunks 
A) Voice or visual communication 
B) Nonverbal feedback 
C) Linked information 
D) Blogging 
E) Information organized into small,consumable chunks

Question 9

How does the three-step writing process apply to podcasting?

Accepted Answer

Although it might not seem obvious at fi

Question 10

Why is it important to make it clear what you are asking for when sending an email message?

Accepted Answer

A) Businesspeople get hundreds of emails a day and have to determine which they are most interested in 
B) To prevent the message from getting too long or complex 
C) People are likely to ignore the message if they are unclear about what you want 
D) Businesspeople may not understand the acronyms you are using 
E) To eliminate distractions caused by font,color,and type 
A) Businesspeople get hundreds of emails a day and have to determine which they are most interested in 
B) To prevent the message from getting too long or complex 
C) People are likely to ignore the message if they are unclear about what you want 
D) Businesspeople may not understand the acronyms you are using 
E) To eliminate distractions caused by font,color,and type

Question 11

Website authors use the ________ to cover the most important information briefly at first and then to gradually reveal successive layers of detail.

Accepted Answer

A) beginning,middle,end approach 
B) unfolding scroll theory 
C) inverted pyramid style 
D) sequential plan 
A) beginning,middle,end approach 
B) unfolding scroll theory 
C) inverted pyramid style 
D) sequential plan

Question 12

When you want to stand out from the flood of digital messages,you should consider creating a printed message.

Accepted Answer

A) True 
 B)False

Question 13

When would a printed message be more suitable than a digital message?

Accepted Answer

A) When the audience is geographically dispersed 
B) When you want to make a formal impression 
C) When the audience use technologies in new ways 
D) When there are variants in technologies 
E) When there are near-communication capabilities 
A) When the audience is geographically dispersed 
B) When you want to make a formal impression 
C) When the audience use technologies in new ways 
D) When there are variants in technologies 
E) When there are near-communication capabilities

Question 14

The first line of an email message can be viewed as an extension of your subject line.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is an important consideration when using digital media?

Accepted Answer

A) Choosing the best tool for the specific task 
B) Incorporating offline social behavior 
C) Incompatible hardware 
D) Differences in crafting the message 
E) Response time 
A) Choosing the best tool for the specific task 
B) Incorporating offline social behavior 
C) Incompatible hardware 
D) Differences in crafting the message 
E) Response time

Question 16

What is the process of recording audio or video files for online distribution?

Accepted Answer

A) Skimming 
B) Wireframing 
C) Information architecture 
D) Mapping 
E) Podcasting 
A) Skimming 
B) Wireframing 
C) Information architecture 
D) Mapping 
E) Podcasting

Question 17

Spelling,punctuation,and grammar don't matter in email; getting your message out quickly should be your only concern.

Accepted Answer

A) True 
 B)False

Question 18

Wireframes identify all the likely entry points to a website,without showing navigation within the site.

Accepted Answer

A) True 
 B)False

Question 19

What does "bcc" in the address line of an email indicate?

Accepted Answer

A) Everyone can see who is getting the message 
B) The "reply all" function has been disabled 
C) Other recipients can't see that a "bcc" recipient is receiving the message 
D) The message is urgent 
E) The message should be considered a high priority 
A) Everyone can see who is getting the message 
B) The "reply all" function has been disabled 
C) Other recipients can't see that a "bcc" recipient is receiving the message 
D) The message is urgent 
E) The message should be considered a high priority

Question 20

In a professional setting,when would the use of an emoticon be most appropriate?

Accepted Answer

A) When the communication is formal and internal 
B) When you don't want to hurt someone's feeling 
C) When it is neutral enough to send to all professionals 
D) When the message is being sent to those outside the organization 
E) When communicating with close colleagues 
A) When the communication is formal and internal 
B) When you don't want to hurt someone's feeling 
C) When it is neutral enough to send to all professionals 
D) When the message is being sent to those outside the organization 
E) When communicating with close colleagues

When you're writing for the web,what can you do to improve the readability of your online content?

What is information architecture?

If an audience is overwhelmed with digital content,which of these distribution methods could help a message stand out and get noticed?

Web designers must think through the ________ of a website in order to create a rewarding experience for all of the site's visitors.

Which of the following shows the pathways between entry points and target information,organizing content with the most direct link?

The information architecture of a website is a three-dimensional outline of the site that shows

Podcasts can be used to replace existing audio and video messages.

What makes podcasting a rich medium for communication?

How does the three-step writing process apply to podcasting?

Why is it important to make it clear what you are asking for when sending an email message?

Website authors use the ________ to cover the most important information briefly at first and then to gradually reveal successive layers of detail.

When you want to stand out from the flood of digital messages,you should consider creating a printed message.

When would a printed message be more suitable than a digital message?

The first line of an email message can be viewed as an extension of your subject line.

Which of the following is an important consideration when using digital media?

What is the process of recording audio or video files for online distribution?

Spelling,punctuation,and grammar don't matter in email; getting your message out quickly should be your only concern.

Wireframes identify all the likely entry points to a website,without showing navigation within the site.

What does "bcc" in the address line of an email indicate?

In a professional setting,when would the use of an emoticon be most appropriate?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 7: Digital Media

When you're writing for the web,what can you do to improve the readability of your online content?

What is information architecture?

If an audience is overwhelmed with digital content,which of these distribution methods could help a message stand out and get noticed?

Web designers must think through the ________ of a website in order to create a rewarding experience for all of the site's visitors.

Which of the following shows the pathways between entry points and target information,organizing content with the most direct link?

The information architecture of a website is a three-dimensional outline of the site that shows

Podcasts can be used to replace existing audio and video messages.

What makes podcasting a rich medium for communication?

How does the three-step writing process apply to podcasting?

Why is it important to make it clear what you are asking for when sending an email message?

Website authors use the ________ to cover the most important information briefly at first and then to gradually reveal successive layers of detail.

When you want to stand out from the flood of digital messages,you should consider creating a printed message.

When would a printed message be more suitable than a digital message?

The first line of an email message can be viewed as an extension of your subject line.

Which of the following is an important consideration when using digital media?

What is the process of recording audio or video files for online distribution?

Spelling,punctuation,and grammar don't matter in email; getting your message out quickly should be your only concern.

Wireframes identify all the likely entry points to a website,without showing navigation within the site.

What does "bcc" in the address line of an email indicate?

In a professional setting,when would the use of an emoticon be most appropriate?

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters