Question 1

Which of these attributes makes podcasts more difficult to consume than textual messages?

Accepted Answer

A) It is more difficult to move back and forth to find specific parts of the podcast 
B) Podcasts take longer to record 
C) Useful podcasts have to be at least 10 minutes long 
D) Podcasts are often prepared scripts and are less open to interpretation 
E) Audiences can be distracted by background elements such as color 
A) It is more difficult to move back and forth to find specific parts of the podcast 
B) Podcasts take longer to record 
C) Useful podcasts have to be at least 10 minutes long 
D) Podcasts are often prepared scripts and are less open to interpretation 
E) Audiences can be distracted by background elements such as color

Question 2

Always read from a prepared script when creating podcasts for business.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is difficult to convey in a lean medium such as email?

Accepted Answer

A) Informality 
B) Number of messages 
C) Ability to "tweetify" 
D) Emotional nuances 
E) Ease of deleting messages 
A) Informality 
B) Number of messages 
C) Ability to "tweetify" 
D) Emotional nuances 
E) Ease of deleting messages

Question 4

Few users of mobile devices rely on cloud-based services for support.

Accepted Answer

A) True 
 B)False

Question 5

Why are enterprise messaging systems being used by more businesses?

Accepted Answer

A) The response times are reduced to allow more thoughtful responses 
B) They are better at enabling and capturing communication flows needed for team work 
C) They avoid mimicking conversations 
D) Anyone can access the system and participate in the conversations 
E) There are no centralized control mechanisms on the Internet 
A) The response times are reduced to allow more thoughtful responses 
B) They are better at enabling and capturing communication flows needed for team work 
C) They avoid mimicking conversations 
D) Anyone can access the system and participate in the conversations 
E) There are no centralized control mechanisms on the Internet

Question 6

In what stage of the writing process does podcasting differ the most from other written communication?

Accepted Answer

A) Planning 
B) Writing 
C) Completing 
D) Organizing 
E) Distribution 
A) Planning 
B) Writing 
C) Completing 
D) Organizing 
E) Distribution

Question 7

What is one reason email lost some of its appeal as a communication method?

Accepted Answer

A) Lack of availability 
B) Important messages always get sent to spam folders 
C) A limited selection of fonts 
D) The exchange is often limited to two people 
E) Too many low-value messages 
A) Lack of availability 
B) Important messages always get sent to spam folders 
C) A limited selection of fonts 
D) The exchange is often limited to two people 
E) Too many low-value messages

Question 8

Which of the following is one way to foster collaborative writing when a group is geographically dispersed?

Accepted Answer

A) Podcasts 
B) Wikis 
C) Email 
D) Messaging 
E) Corporate websites 
A) Podcasts 
B) Wikis 
C) Email 
D) Messaging 
E) Corporate websites

Question 9

Gamification links the virtual world of online social networking with the physical world of retail stores and other locations.

Accepted Answer

A) True 
 B)False

Question 10

In addition to the vertical hierarchy of pages and the horizontal division of pages across various sections,what else does the information architecture of a website show?

Accepted Answer

A) The links that tie all the pages together 
B) User design statistics 
C) Page outlines 
D) Content ownership 
E) Information priorities 
A) The links that tie all the pages together 
B) User design statistics 
C) Page outlines 
D) Content ownership 
E) Information priorities

Question 11

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document is

Accepted Answer

A) unethical and should always be avoided. 
B) appropriate only when large purchases are not involved. 
C) acceptable,as long as the payoff is valuable and legitimate. 
D) never appropriate for microblogging sites. 
A) unethical and should always be avoided. 
B) appropriate only when large purchases are not involved. 
C) acceptable,as long as the payoff is valuable and legitimate. 
D) never appropriate for microblogging sites.

Question 12

A(n)________ includes items such as your name,title,company,and contact information at the end of your email messages.

Accepted Answer

A) epigram 
B) email signature 
C) subject line 
D) salutary close 
A) epigram 
B) email signature 
C) subject line 
D) salutary close

Question 13

Which of the following will help in the effective organization of a website?

Accepted Answer

A) Limiting the number of entry points 
B) Brainstorming likely usage scenarios 
C) Using clever and unusual terminology and link titles 
D) Incorporating wireframes between content and external links 
E) Using a variety of link behaviors 
A) Limiting the number of entry points 
B) Brainstorming likely usage scenarios 
C) Using clever and unusual terminology and link titles 
D) Incorporating wireframes between content and external links 
E) Using a variety of link behaviors

Question 14

Which of the following can serve for both site navigation and content skimming?

Accepted Answer

A) Obscured content that can be clicked through 
B) Small,self-contained chunks of information 
C) An inverted pyramid 
D) Direct and concise link names 
E) Localized content 
A) Obscured content that can be clicked through 
B) Small,self-contained chunks of information 
C) An inverted pyramid 
D) Direct and concise link names 
E) Localized content

Question 15

Which of these short-message technologies now rivals or exceeds email usage in many companies?

Accepted Answer

A) Web content 
B) Podcasting 
C) Messaging 
D) Wikis 
E) Blogging 
A) Web content 
B) Podcasting 
C) Messaging 
D) Wikis 
E) Blogging

Question 16

Websites that are easy to use will encourage visitors to come back more often.

Accepted Answer

A) True 
 B)False

Question 17

Which one of the following is a planning step in creating effective email messages?

Accepted Answer

A) Following company email guidelines and policies 
B) Double-checking your recipient list before sending your message 
C) Creating informative subject lines that clarify the purpose of your message 
D) Deciding whether to mark your message as "urgent" 
A) Following company email guidelines and policies 
B) Double-checking your recipient list before sending your message 
C) Creating informative subject lines that clarify the purpose of your message 
D) Deciding whether to mark your message as "urgent"

Question 18

Which of the following is a drawback of messaging?

Accepted Answer

A) Speed 
B) Conversational tone 
C) Number of messages 
D) Response time 
E) Its leanness as a medium 
A) Speed 
B) Conversational tone 
C) Number of messages 
D) Response time 
E) Its leanness as a medium

Question 19

When you're creating a website,think of it as ________ that visitors must learn how to operate before they can use it efficiently.

Accepted Answer

A) a data-driven dynamo 
B) a panorama of possibilities 
C) a modular multimedia matrix 
D) an information-delivery machine 
A) a data-driven dynamo 
B) a panorama of possibilities 
C) a modular multimedia matrix 
D) an information-delivery machine

Question 20

Discuss ways in which writing email is different for business and personal use.

Accepted Answer

Business email is a more formal medium t

Which of these attributes makes podcasts more difficult to consume than textual messages?

Always read from a prepared script when creating podcasts for business.

Which of the following is difficult to convey in a lean medium such as email?

Few users of mobile devices rely on cloud-based services for support.

Why are enterprise messaging systems being used by more businesses?

In what stage of the writing process does podcasting differ the most from other written communication?

What is one reason email lost some of its appeal as a communication method?

Which of the following is one way to foster collaborative writing when a group is geographically dispersed?

Gamification links the virtual world of online social networking with the physical world of retail stores and other locations.

In addition to the vertical hierarchy of pages and the horizontal division of pages across various sections,what else does the information architecture of a website show?

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document is

A(n)________ includes items such as your name,title,company,and contact information at the end of your email messages.

Which of the following will help in the effective organization of a website?

Which of the following can serve for both site navigation and content skimming?

Which of these short-message technologies now rivals or exceeds email usage in many companies?

Websites that are easy to use will encourage visitors to come back more often.

Which one of the following is a planning step in creating effective email messages?

Which of the following is a drawback of messaging?

When you're creating a website,think of it as ________ that visitors must learn how to operate before they can use it efficiently.

Discuss ways in which writing email is different for business and personal use.

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 7: Digital Media

Which of these attributes makes podcasts more difficult to consume than textual messages?

Always read from a prepared script when creating podcasts for business.

Which of the following is difficult to convey in a lean medium such as email?

Few users of mobile devices rely on cloud-based services for support.

Why are enterprise messaging systems being used by more businesses?

In what stage of the writing process does podcasting differ the most from other written communication?

What is one reason email lost some of its appeal as a communication method?

Which of the following is one way to foster collaborative writing when a group is geographically dispersed?

Gamification links the virtual world of online social networking with the physical world of retail stores and other locations.

In addition to the vertical hierarchy of pages and the horizontal division of pages across various sections,what else does the information architecture of a website show?

Using "teasers" in electronic media as a way to pull readers or listeners into a story or other document is

A(n)________ includes items such as your name,title,company,and contact information at the end of your email messages.

Which of the following will help in the effective organization of a website?

Which of the following can serve for both site navigation and content skimming?

Which of these short-message technologies now rivals or exceeds email usage in many companies?

Websites that are easy to use will encourage visitors to come back more often.

Which one of the following is a planning step in creating effective email messages?

Which of the following is a drawback of messaging?

When you're creating a website,think of it as ________ that visitors must learn how to operate before they can use it efficiently.

Discuss ways in which writing email is different for business and personal use.

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters