Question 1

Marketers can use ________ to link the virtual world of online social networking with the physical world of retail stores.

Accepted Answer

A) near-field collaboration 
B) location-based social networking 
C) rapid-response enumeration 
D) cloud-based social monetization 
A) near-field collaboration 
B) location-based social networking 
C) rapid-response enumeration 
D) cloud-based social monetization

Question 2

When would a printed message be more suitable than a digital message?

Accepted Answer

A) When cost is an issue 
B) When you would like comments and critiques on the document 
C) When you need an unchangeable or secure record 
D) When you wish to include reference material 
E) When providing tutorials 
A) When cost is an issue 
B) When you would like comments and critiques on the document 
C) When you need an unchangeable or secure record 
D) When you wish to include reference material 
E) When providing tutorials

Question 3

Explain how information architecture functions as an outline for web design.

Accepted Answer

In essence,information architecture is a

Question 4

How can scheduling a messaging exchange make the exchange more efficient and effective?

Accepted Answer

A) Lengthy and complex information can be included and discussed without interruption 
B) There will be less need to focus on the planning and completing aspects of the three-step writing process 
C) Planning time is reduced because writing style and tone will be less critical 
D) The recipient can carry on multiple conversations at the same time and increase their efficiency level 
E) The recipient can treat the message like a scheduled meeting and be available without interruption 
A) Lengthy and complex information can be included and discussed without interruption 
B) There will be less need to focus on the planning and completing aspects of the three-step writing process 
C) Planning time is reduced because writing style and tone will be less critical 
D) The recipient can carry on multiple conversations at the same time and increase their efficiency level 
E) The recipient can treat the message like a scheduled meeting and be available without interruption

Question 5

Twitter-ready bites of information,extracted from a blog post or other message,are called

Accepted Answer

A) sound bites. 
B) tweetables. 
C) epigrams. 
D) clickables. 
A) sound bites. 
B) tweetables. 
C) epigrams. 
D) clickables.

Question 6

What should be considered during the planning phase with instant messaging?

Accepted Answer

View every exchange as a conversation; w

Question 7

You can plan for important business exchanges via IM by viewing them as

Accepted Answer

A) invitations to discuss personal matters. 
B) conversations with specific goals in mind. 
C) opportunities to save time by multitasking. 
D) routine events that don't require formalities. 
A) invitations to discuss personal matters. 
B) conversations with specific goals in mind. 
C) opportunities to save time by multitasking. 
D) routine events that don't require formalities.

Question 8

Which of the following is an advantage of having a single web presence for a company?

Accepted Answer

A) All visitors will enter the site from the same entry point 
B) It creates a single dimensional focus for the medium 
C) They are easy to plan and organize 
D) There is no need for unique information 
E) It can reach multiple audiences at the same time 
A) All visitors will enter the site from the same entry point 
B) It creates a single dimensional focus for the medium 
C) They are easy to plan and organize 
D) There is no need for unique information 
E) It can reach multiple audiences at the same time

Question 9

Which of the following is considered to be one of the most important sections of the email?

Accepted Answer

A) Date 
B) Subject line 
C) Signature block 
D) The list of those being copied 
E) Emotional nuances 
A) Date 
B) Subject line 
C) Signature block 
D) The list of those being copied 
E) Emotional nuances

Question 10

Why is email losing its appeal as a primary medium for many companies?

Accepted Answer

In addition to the widespread availabili

Question 11

Which of the following complicates the tasks of planning and organizing content for a website?

Accepted Answer

A) Each audience member has similar informational needs 
B) Each audience member is interested in all information on the site 
C) Visitors to the site access information from different entry points 
D) A specific beginning,middle,and end must be developed 
E) Only top-level URLs can be included 
A) Each audience member has similar informational needs 
B) Each audience member is interested in all information on the site 
C) Visitors to the site access information from different entry points 
D) A specific beginning,middle,and end must be developed 
E) Only top-level URLs can be included

Question 12

Website designers start developing the information architecture for a website by

Accepted Answer

A) giving visitors options for finding what they want. 
B) creating consistent labels for hyperlinks. 
C) brainstorming how all potential visitors will want to use the site. 
D) outlining all pathways between entry points and target information. 
A) giving visitors options for finding what they want. 
B) creating consistent labels for hyperlinks. 
C) brainstorming how all potential visitors will want to use the site. 
D) outlining all pathways between entry points and target information.

Question 13

Which of the following is an advantage of using email for business communications?

Accepted Answer

A) It no longer needs to be private 
B) It is universal 
C) It allows for an immediate response 
D) It is instantaneous 
E) Users are aware of the proper format for messages 
A) It no longer needs to be private 
B) It is universal 
C) It allows for an immediate response 
D) It is instantaneous 
E) Users are aware of the proper format for messages

Question 14

Writing "teasers" on microblogging sites can be effective,as long as the payoffs to which they lead are valuable and legitimate.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is an important consideration when using digital media?

Accepted Answer

A) Printing costs 
B) Using technology tools wisely 
C) Incompatible hardware 
D) Revision costs 
E) Availability of the technology 
A) Printing costs 
B) Using technology tools wisely 
C) Incompatible hardware 
D) Revision costs 
E) Availability of the technology

Question 16

Which of the following is versatile enough to allow large companies to share hundreds or thousands of pages of documents,and just as effectively allows small businesses to create a digital presence with just a few pages of content?

Accepted Answer

A) Podcasts 
B) Online video 
C) Social networks 
D) Websites 
E) Microblogs 
A) Podcasts 
B) Online video 
C) Social networks 
D) Websites 
E) Microblogs

Question 17

If you want to create a podcasting channel,plan on using a wide variety of topics and themes to keep the audience guessing and coming back for more.

Accepted Answer

A) True 
 B)False

Question 18

How should the planning aspect of the three-step writing process be incorporated into instant messaging?

Accepted Answer

A) The overall goal of the exchange or conversation should be planned,rather than each individual message 
B) Because messaging is considered a rich medium,planning is not necessary 
C) Acronyms should be incorporated wherever possible in the planning process in order to shorten the message 
D) Planning becomes more critical because messaging is less confidential than other communication methods 
E) Planning should include an outline of every statement that needs to be incorporated 
A) The overall goal of the exchange or conversation should be planned,rather than each individual message 
B) Because messaging is considered a rich medium,planning is not necessary 
C) Acronyms should be incorporated wherever possible in the planning process in order to shorten the message 
D) Planning becomes more critical because messaging is less confidential than other communication methods 
E) Planning should include an outline of every statement that needs to be incorporated

Question 19

Which of the following should be focused on during the planning phase of podcast development?

Accepted Answer

A) Recording the information 
B) Analyzing the situation,gathering information,and organizing material 
C) Developing a clear beginning,middle,and end 
D) Determining how to distribute the audio file 
E) Revising the script to fit the method of transmission 
A) Recording the information 
B) Analyzing the situation,gathering information,and organizing material 
C) Developing a clear beginning,middle,and end 
D) Determining how to distribute the audio file 
E) Revising the script to fit the method of transmission

Question 20

The concepts of planning,writing,and completing are not all relevant when creating digital messages.

Accepted Answer

A) True 
 B)False

Marketers can use ________ to link the virtual world of online social networking with the physical world of retail stores.

When would a printed message be more suitable than a digital message?

Explain how information architecture functions as an outline for web design.

How can scheduling a messaging exchange make the exchange more efficient and effective?

Twitter-ready bites of information,extracted from a blog post or other message,are called

What should be considered during the planning phase with instant messaging?

You can plan for important business exchanges via IM by viewing them as

Which of the following is an advantage of having a single web presence for a company?

Which of the following is considered to be one of the most important sections of the email?

Why is email losing its appeal as a primary medium for many companies?

Which of the following complicates the tasks of planning and organizing content for a website?

Website designers start developing the information architecture for a website by

Which of the following is an advantage of using email for business communications?

Writing "teasers" on microblogging sites can be effective,as long as the payoffs to which they lead are valuable and legitimate.

Which of the following is an important consideration when using digital media?

Which of the following is versatile enough to allow large companies to share hundreds or thousands of pages of documents,and just as effectively allows small businesses to create a digital presence with just a few pages of content?

If you want to create a podcasting channel,plan on using a wide variety of topics and themes to keep the audience guessing and coming back for more.

How should the planning aspect of the three-step writing process be incorporated into instant messaging?

Which of the following should be focused on during the planning phase of podcast development?

The concepts of planning,writing,and completing are not all relevant when creating digital messages.

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 7: Digital Media

Marketers can use ________ to link the virtual world of online social networking with the physical world of retail stores.

When would a printed message be more suitable than a digital message?

Explain how information architecture functions as an outline for web design.

How can scheduling a messaging exchange make the exchange more efficient and effective?

Twitter-ready bites of information,extracted from a blog post or other message,are called

What should be considered during the planning phase with instant messaging?

You can plan for important business exchanges via IM by viewing them as

Which of the following is an advantage of having a single web presence for a company?

Which of the following is considered to be one of the most important sections of the email?

Why is email losing its appeal as a primary medium for many companies?

Which of the following complicates the tasks of planning and organizing content for a website?

Website designers start developing the information architecture for a website by

Which of the following is an advantage of using email for business communications?

Writing "teasers" on microblogging sites can be effective,as long as the payoffs to which they lead are valuable and legitimate.

Which of the following is an important consideration when using digital media?

Which of the following is versatile enough to allow large companies to share hundreds or thousands of pages of documents,and just as effectively allows small businesses to create a digital presence with just a few pages of content?

If you want to create a podcasting channel,plan on using a wide variety of topics and themes to keep the audience guessing and coming back for more.

How should the planning aspect of the three-step writing process be incorporated into instant messaging?

Which of the following should be focused on during the planning phase of podcast development?

The concepts of planning,writing,and completing are not all relevant when creating digital messages.

Understanding the Foundations of Business Communications

Collaboration,Interpersonal Communication,and Business Etiquette

Communication Challenges in a Diverse,Global Marketplace

Planning Business Messages

Writing Business Messages

Completing Business Messages

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding,Evaluating,and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Presentations in a Social Media Environment

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters