Exam 3: Sustainable Marketing: Social Responsibility and Ethics

As international trade barriers come down and global markets expand, environmental issues are having ________ impact on international trade. a neutral a slowly declining a smaller a greater more impact on cultural differences and less

The ________ in North America came about because of concern for acid rain, toxic wastes, litter, and the damage caused by strip mining and forest depletion. first wave of modern environmentalism second wave of modern environmentalism current wave of environmentalism second wave of consumerism first wave of enlightened marketing

What is the difference between salutary products and desirable products?

Recently, a class-action lawsuit was brought against McDonald's, charging that its food has contributed to the nationwide obesity epidemic.The suit was eventually dismissed, but many critics continue to point out the health dangers of many "fast food" menu items.These critics are concerned that the fast food industry is pushing ________. high-pressure selling deceptive promotions deceptive pricing deceptive packaging harmful products

Many marketers have been accused of overselling private goods at the expense of public goods because many private goods require more public services that are usually not forthcoming.

Compare and contrast the four types of products in the societal classification of products.

Why might salespeople use high-pressure selling tactics that do not lead to long-term relationships with customers?

A long-standing charge against intermediaries is that they mark up prices beyond the ________. value of their services delivery charges going market price range most Canadians can afford to pay resale value

It is most accurate to say that within a company, ethics and social responsibility require a ________. future-looking approach total corporate commitment separate budget time commitment that most firms do not have high-level ethical officer

Why is environmentalism especially challenging for global marketers?

Scenario Donald Eagle acquired Benning's at a low point.The distributor of automotive parts and accessories had been criticized for a number of wrongdoings.Without fully realizing the extent of Benning's problems, Mr.Eagle purchased the distributorship in hopes of turning it around."But the harder I work," Mr.Eagle admitted, "the more Benning's earlier problems seem to unfold." onald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. Might product stewardship be a major focus for Benning's under its new ownership Explain.

The first organized consumer movement in North America took place in the early 1900s.It was fueled by which of the following? rising prices worsening economic conditions unsafe merchandise scandals in the automotive industry a populous government

What is the difference between deficient products and pleasing products?

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________. green marketing design for environment (DFE) product stewardship environmental sustainability pollution prevention

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing. value societal sense-of-mission consumer-oriented customer-value

Citizen concerns about marketing practices will usually lead to public attention and legislative proposals, such as debating over new bills that will be defeated, modified, or made into law.

Identify the social costs of increased automobile ownership, and then describe two options for restoring the balance between private and public goods.Give specific examples.

Scenario Donald Eagle acquired Benning's at a low point.The distributor of automotive parts and accessories had been criticized for a number of wrongdoings.Without fully realizing the extent of Benning's problems, Mr.Eagle purchased the distributorship in hopes of turning it around."But the harder I work," Mr.Eagle admitted, "the more Benning's earlier problems seem to unfold." onald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. According to various possibilities highlighted in the textbook, in what ways might Mr.Eagle have previously "harmed" consumers?

Basic consumers right have led to more specific proposals from consumerists, such as nutritional and ingredient labeling.

What do most companies today focus on when it comes to protecting the environment? investing heavily in pollution prevention practicing product stewardship developing a sustainable vision investing heavily in environmental technology biodegradability