Exam 3: Sustainable Marketing: Social Responsibility and Ethics

Which of the following statements is not true? Bribery is illegal in Canada. Kickbacks are illegal in Canada. Different countries have different levels of corruption. A Canadian company must lower its ethical standards to compete effectively in countries with low standards. Worldwide bribery is a large "business," constituting over $1 trillion per year.

What is involved in pollution prevention? Give at least one example.

Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year.CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________. consumerism environmental sustainability sustainability vision innovative marketing sense-of-mission marketing

Critics say marketing is seen as creating false wants that benefit ________ more than ________. consumers; industry industry; consumers stores; manufacturers exporters; importers independent sellers; chain stores

Why do critics see the North American interest in material things as a matter of false wants created by marketing?

To restore the balance between private and public goods, producers could be required to bear the full ________ costs of their operations. promotional cultural environmental social safety

Scenario Donald Eagle acquired Benning's at a low point.The distributor of automotive parts and accessories had been criticized for a number of wrongdoings.Without fully realizing the extent of Benning's problems, Mr.Eagle purchased the distributorship in hopes of turning it around."But the harder I work," Mr.Eagle admitted, "the more Benning's earlier problems seem to unfold." onald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. Explain how Mr.Eagle's mission may change under a sense-of-mission marketing approach.

Consumer activism's early beginnings were fueled by rising prices, conditions in the meat industry, and scandals in the drug industry in the early 1900s.

Describe the five principles of sustainable marketing.

Scenario Donald Eagle acquired Benning's at a low point.The distributor of automotive parts and accessories had been criticized for a number of wrongdoings.Without fully realizing the extent of Benning's problems, Mr.Eagle purchased the distributorship in hopes of turning it around."But the harder I work," Mr.Eagle admitted, "the more Benning's earlier problems seem to unfold." onald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. How could obsolescence strategies carried out by this distributor's suppliers have harmed Benning's?

Scenario Donald Eagle acquired Benning's at a low point.The distributor of automotive parts and accessories had been criticized for a number of wrongdoings.Without fully realizing the extent of Benning's problems, Mr.Eagle purchased the distributorship in hopes of turning it around."But the harder I work," Mr.Eagle admitted, "the more Benning's earlier problems seem to unfold." onald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. Under its previous ownership, Benning's engaged in deceptive promotion in an attempt to increase business.How could the company have increased business while avoiding deceptive promotion?

How is consumer-oriented marketing different from customer-value marketing?

Scenario Donald Eagle acquired Benning's at a low point.The distributor of automotive parts and accessories had been criticized for a number of wrongdoings.Without fully realizing the extent of Benning's problems, Mr.Eagle purchased the distributorship in hopes of turning it around."But the harder I work," Mr.Eagle admitted, "the more Benning's earlier problems seem to unfold." onald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. With a consumer-oriented marketing plan, what would be Benning's primary focus?

Several companies, some of them operating through the Internet, offer "paycheck advances." Consumers are encouraged to take out a loan against a paycheck they expect to receive in the near future.These short-term loans with high-interest rates, and high penalties for late payments, are often marketed to consumers who do not have traditional bank accounts.These companies could most easily be criticized for which of the following? shoddy products poorly serving disadvantaged consumers high-pressure selling high advertising and promotion costs excessive markups

When responding to consumer complaints about high prices, marketers often explain that consumers do not understand the costs involved that justify the prices.

Companies that "greenwash" __________. are environmentally friendly and have policies already in place to help protect the environment are not environmentally friendly but strive to implement environmentally friendly practices claim to be environmentally friendly but do not do what they claim to be doing practice societal marketing practice sustainable marketing

Critics point out that in the drug industry, where a pill costing five cents to make may cost the consumer $2 to buy.This is an example of which of the following? deceptive advertising redlining excessive markups high-pressure selling shoddy products

Albatross Enterprises was accused of deceptive pricing.Which of the following explains what might have happened? Albatross refused to advertise sale prices in the local paper. Albatross lured customers to the store for a bargain that is out of stock. Albatross advertised a large price reduction from a phony high retail list price. Albatross misrepresented a product's features in an ad. any of the above

What are two risks a company takes when producing shoddy, harmful, or unsafe products?

What are deficient products? products that have neither immediate appeal nor long-run benefits products that give high immediate satisfaction but only hurt consumers in the long run products that have low appeal but may benefit consumers in the long run products that are either unsafe or inferior any product in the decline stage of the product life cycle