Exam 3: Sustainable Marketing: Social Responsibility and Ethics

Which of the following is a potential advantage of the practice of acquisition? The acquiring company can gain economies of scale. Acquisitions require little government oversight. An acquired company may improve the efficiency of an acquiring company. An industry might become more competitive after an acquisition. Acquisitions create work for government regulators.

How do design for environment (DFE) practices relate to product stewardship?

The marketing concept recognizes that organizations thrive from day to day by determining ________ of target group customers and fulfilling those more effectively and efficiently than competitors do. demands needs and wants innovations personal benefits social benefits

Which of the following advertising situations would LEAST likely be considered "puffery"? Mr.Clean coming to a housewife's rescue instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes each day children growing into attractive adults as a result of drinking milk a retired couple drinking a vitamin and protein shake and then going bicycling a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon

In response to charges of ________, marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers. too few social costs creating false wants creating too much materialism high promotion costs cultural pollution

When ABC, Inc., worked to design products that are easier to reuse or recycle, ABC was adopting ________. pollution prevention green marketing a sustainability vision design for environment (DFE) practices new environmental technologies

Advertising "puffery" is a term for ________. a straightforward promotional message innocent exaggeration for effect emotional appeals to consumers subliminal appeals to consumers value-added promotions

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers? selling situations with long-time customers selling situations with new customers with a high likelihood of becoming repeat customers selling situations with a company's most highly valued customers one-time selling situations selling situations with dissatisfied customers

One major issue in foreign trade is bribery.According to a study by the World Bank bribery and corruption are LEAST likely to be a problem in which of the following countries? Russia China Iraq New Zealand Haiti

When Hancock & Dunberry developed and introduced new simplified wills for the elderly and less educated markets, less expensive home visits, and a free statewide legal referral service, the law firm began practicing ________ marketing. consumer-oriented innovative customer-value societal sense-of-mission

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and reducing the level of advertising "noise." not buy a product that is offered for sale expect the product to perform as claimed be well informed about important aspects of the product be protected against questionable marketing practices influence products and marketing practices in ways that will improve quality of life

Which of the following is a traditional sellers' right? the right to charge any price, provided that no discrimination exists among similar buyers the right to be well informed the right to sell consumer information the right to use any buying incentive programs the right to introduce any product in any size and style

Environmentalists assert that the marketing system's goal should be to maximize ________. consumer protection consumer satisfaction life quality consumer choice consumption

Design for environment (DFE) involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or ________. service recover maintain export store

Monica Carey is a conscientious marketing manager.Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas.Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of ________. a company value statement a company mission statement a company vision statement a corporate marketing ethics policy a financial statement

Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's ________ or ________. true price; performance features; performance packaging; costs design; features availability; package contents

Other than marketing, what other sources might be responsible for the high level of materialism in North American culture?

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called? product failure short-term planning planned obsolescence nonfunctional warranty expressed dissatisfaction

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers. services housing and construction food and beverage consumer electronics and computer financial and entertainment