Exam 11: Marketing Channels

Off-price retailers may, in fact, be divisions of larger retail corporations.

Which of the following is not an intermediary? retailer wholesaler broker manufacturer rack jobber

Which of the following retailers likely put the most emphasis on salespeople assisting customers? limited-service retailers full-service retailers self-service retailers megaretailers off-price retailers

The producer and intermediaries need to agree on the terms and responsibilities of each member, including price policies, conditions of sale, territorial rights, and specific services to be performed by each party.

Retailers use digital technologies to __________. provide a more personalized shopping experience keep certain consumers out of the store charge higher prices avoid customer feedback and complaints eliminate transportation costs

What is the difference between a limited-service and a full-service retailer?

Which of the following is not a good practice in social media for retailing? monitor the conversations identify a pool of influencers who can spread the right message incentivize influencers to spread the right message bash competitor offerings online to make you look good develop a relationship with the influencers

When McDonald's offers its products inside of a Walmart store, it is acting as part of a ________. conventional distribution channel direct marketing channel disintermediated system administered VMS horizontal marketing system

The producer and the final consumer are part of every type of marketing channel.

Touch-screen kiosks, customer-loyalty cards, handheld shopping assistants, and self-scanning checkout systems are all examples of how retailers use technology to ________. maintain inventory costs send information between stores interact with suppliers decrease the need for promotions meet consumers' technological expectations

Which of the following are the three major types of vertical marketing systems? corporate, contractual, and chain contractual, corporate, and independent corporate, contractual, and administered administered, independent, and franchised corporate, contractual, and task

Scenario In the 1970s, Shipshewana was only a small town with a hardware store, a grain mill, a shoe store, a small restaurant, and a grocery store.Over the next two decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who are intrigued with the lifestyle of Shipshewana's largest population-the Amish. en and Mary Miller, having grown up within the Amish faith, decided to capitalize on their town's popularity and their woodworking skills.Their shop, Indiana Wood, began with a small display of handmade hickory rocking chairs, Ben Miller's specialty.But within a few months, the display at Indiana Wood included picnic tables, flower boxes, and small handmade novelty items.No other shop offers the same. ary Miller decorated the shop's display room with authentic Amish décor and eventually hired three Amish friends to sew and embroider napkins and other textiles per customer request.In addition, two women from the Amish community sought permission from the Millers to display home-baked pastries and jellies on Tuesdays and Wednesdays, the town's busiest tourist days, when Shipshewana attracts swarms of visitors to its flea market on the south edge of town. Shipshewana is full of specialty shops," Mary Miller stated."People don't come here to buy things made in China or Taiwan.They want real, Amish-made goods." Why do specialty stores flourish in Shipshewana?

Explain how wholesalers add value for a producer.

Which type of store carries a deep assortment, has knowledgeable staff, and might actually be viewed as a giant specialty store? category killer chain factory outlet shopping center independent

________ are sometimes several stores grouped together.These stores offer prices as low as 50 percent below retail on a wide range of mostly surplus, discounted, or irregular items. Category killers Factory outlets Specialty stores Superstores Power centers

A business that primarily sells products and services to consumers is a __________. retailer wholesaler broker agent rack jobber

What types of products are selectively distributed?

Under the strategy of exclusive distribution, a seller allows only certain retail outlets to carry its products.

Wholesaling includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

Which product will most likely be exclusively distributed? BMW cars Levi's blue jeans Bazooka bubble gum Prairie Farms yogurt Coca-Cola