Exam 11: Marketing Channels

Which product(s) will most likely be intensively distributed? Olympus digital cameras BMW cars Guess blue jeans Coca-Cola Nike running shoes

Give two examples of multichannel distribution systems.

________ operate in warehouse-like facilities, sell a limited selection of items, and offer few frills.Customers pay annual membership fees and are able to purchase goods at deep discounts. Warehouse clubs Independent off-price retailers Factory outlets Discount stores Superstores

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them. time, place, and form place, possession, and form time, place, and possession place, time, and need place, need, and distribution

A company's channel decisions directly affect every ________. channel member marketing decision customer's choices employee in the channel competitor's actions

When Amazon began delivering Books directly to customers through delivery instead of using a brick-and-mortar system, Amazon was following the trend of ________. indirect marketing disintermediation a franchise system exclusive distribution selective distribution

Which of the following is an example of a manufacturer-sponsored retailer franchise system? fast-food restaurants such as McDonald's and Burger King Starbucks operating within Target stores Ford and its network of independent franchised dealers licensed bottlers that bottle and sell Coca-Cola to retailers motels such as Holiday Inn and Ramada Inn

Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products? exclusive selective intensive dual multichannel

________ represent a buyer or seller on a more permanent basis. Brokers Franchises Agents Retailers Intermediaries

Which of the following is an example of a multichannel distribution system? Walmart locating to several countries Sears' catalog and retail store sales Avon's door-to-door distribution Starbuck's location inside of book stores a hotel providing guest privileges at a health spa across the street

Intensive distribution seeks many outlets in a market, while selective distribution seeks only one outlet in a given market area.

All of the following are trends in Canadian retail except __________. experiential retailing enhanced use of in-store technology increased gift card usage social media and mobile rapid growth of malls

Which type of stores usually carry more specialty goods for which customers like to be "waited on" and have much higher operating costs, which are passed along to the customer? self-service stores category killer stores full-service stores independent stores off-price stores

Off-price retailers pay regular wholesale prices for their merchandise but maintain low prices by accepting lower margins and selling higher volume.

The key to managing inventory is to balance the costs and benefits of carrying larger inventories with the costs and benefits of holding less.

Intermediaries play an important role in matching ________. dealer with customer supply and demand strategy and product manufacturer to product information and promotion

A(n) _______ is best described as a wholesaler who does not take title to goods, and whose function is to bring buyers and sellers in the channel together. retailer agent broker manufacturer rack jobber

Bugatti Veyron is the world's fastest production car and can reach a top speed of 266mph.Bugatti should use a selective distribution channel.

Marketing channel management calls for selecting, managing, ________, and evaluating channel members over time. reducing conflict reducing waste motivating terminating reinstating

An advantage of a vertical marketing system (VMS) over a conventional distribution channel is that it acts as a ________ system. unified democratic socially responsible customer-driven task-driven