Exam 11: Marketing Channels

A company that buys merchandise and sets up its own merchandise displays in retail stores is a(n) __________. pop-up store wholesaler broker agent rack jobber

Specialty stores carry ________ with ________ within them. convenience items; mostly staples narrow product lines; deep assortments narrow product lines; shallow assortments wide product lines; shallow assortments wide product lines; deep assortments

In a direct marketing channel, which has no intermediary levels, the company sells directly to consumers.

________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. Downstream from Upstream from Separated from Congruous to Parallel with

A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through ________. agents and brokers working partnerships limited liability incorporation contractual agreements natural competitive forces

How can a firm benefit from involvement in a contractual VMS?

Category killers carry a deep assortment of a particular product line and have a knowledgeable staff.

In a conventional distribution channel, no channel member has much control over the other members, and no formal means exists for assigning roles and resolving channel conflict.

Overstock.com, a web seller that buys furniture, clothing, electronics, and more from a variety of producers at less-than-regular wholesale prices and then charges customers less than retail, is a(n) ________. discount store independent off-price retailer factory outlet wholesale club category killer

Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company's supply chain.

________ and ________ do not take title to goods, and they perform only a few channel functions. Full-service wholesalers; limited-service wholesalers Brokers; agents Branches; office Power centres; independent wholesalers Independent wholesalers; off-price retailers

Staples Office Supply opened an online store that created competition with many of its dealers.The corporate office created a(n) ________ conflict. channel problematic functional horizontal intermediation

Many Liquid Nutrition smoothie stores operate under license from the Liquid Nutrition head office.This business model is an example of a(n) __________. administered vertical marketing system corporate vertical marketing system service supply chain franchise horizontal marketing system

Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services? category killer chain factory outlet superstore off-price

A new trend in retail marketing is shoppable media, which means that customers can purchase products using their personal mobile devices while watching an in-store video.

Limited-service retailers, such as specialty stores and first-class department stores, employ salespeople who assist customers in every phase of the shopping process.

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering products to retailers, thereby saving time and money. dual distribution modes continuous inventory replenishment systems the Internet their own trucking and distribution systems integrated distribution

What types of products are exclusively distributed?

What is the role of marketing intermediaries?

A channel structure that has a single owner from production to retail is called a(n) _________. administered vertical marketing system corporate vertical marketing system contractual vertical marketing system corporate vertical ecosystem horizontal marketing system