Exam 11: Marketing Channels

Proud Pets, a producer of clothing and accessories for pets, has recently partnered with a regional chain of pet stores.Which of the following would Proud Pets be LEAST likely to expect from its new channel member? promoting its products through advertising assembling and packaging its products for final sale distributing relevant marketing research information identifying raw materials and other productive inputs negotiating on its products' prices

________ are the largest group of wholesalers.The group can be divided into the two broad types of full-service and limited-service. Brokers Manufacturer sellers Agents Merchant wholesalers Specialty wholesalers

________ is the basis of all discount operations and is typically used by sellers of convenience goods.Retailers offering this level of service require customers to perform their own "locate-compare-select" process in order to save money. Limited-service Self-service Full-service Specialty-service Wholesale

How do channel members add value?

Which of the following is the most likely disadvantage of adding new channels in a multichannel distribution system? decreasing understanding of complex markets decreasing control over the system fewer opportunities for franchising increasing disintermediation reducing conflict among channel members

In creating customer value, it is more important for a company to build relationships with downstream channel partners than with upstream supplier partners.

Retailers can be classified in terms of several characteristics, including the amount of service they offer, the breadth and depth of their product lines, the relative prices they charge, and how they are organized.

Marketing logistics involves which of the following distribution flows? outbound and inbound outbound, inbound, and reverse outbound and reverse inbound and reverse outbound

Distinguish between the three distribution strategies.

How can a company benefit from a just-in-time logistics system?

Describe the differences between discount stores and off-price retailers.

The three main types of franchises are manufacturer-sponsored retailers, manufacturer-sponsored wholesalers, and service-firm-sponsored retailers.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties, but through the size and power of one or a few dominant channel members? horizontal marketing system administered VMS corporate VMS conventional marketing channel multichannel distribution system

Members of the marketing channel may help a company complete transactions by performing key functions such as promotion and negotiation.

Disintermediation is a threat to incumbent retailers in North America.

Give an example of channel conflict.

Most producers today sell their goods to ________. final users final users and marketing members intermediaries the government at various levels competitors

Which of the following is a major disadvantage of a multichannel system? channel conflict less net profit fewer domestic sales inefficiencies declining employee morale

When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to follow a new marketing opportunity, they are forming a horizontal marketing system.

A growing number of outlet malls now feature upscale brands such as Coach, Polo Ralph Lauren, Dolce & Gabbana, and Giorgio Armani.Which of the following are most likely to protest about this trend to the manufacturers of these brands? membership warehouses agents brokers department stores factory outlets