Exam 11: Marketing Channels

A company should think of its intermediaries as both its ________ and ________. competitors; partners customers; partners competitors; marketers customers; employees customers; competitors

All of the institutions in a channel are connected by flows, including physical flow, flow of ownership, payment flow, information flow, and ________ flow. promotion acquisition customer return product by-product

Most retailers believe that __________. the Internet is a fad social media is unreliable online retail offers an additional channel to increase reach and sales online retail is an additional channel to provide information but not sales the cost of doing business on the Internet is not justified by sales

Explain why "value delivery network" is a more relevant expression to use than the terms supply chain and demand chain.

________ have filled the ultralow-priced, high-volume gap by buying at less than regular wholesale prices and charging consumers less than retail. Off-price retailers Discount stores Convenience stores Chain store Limited-service retailers

Max Samuelson is a high-end Montreal-based fashion designer who markets his clothing lines through a limited number of highly reputable retailers.Max uses ________. exclusive distribution exclusive dealing exclusive territorial agreements full-line forcing tying agreements

Explain channel power in a vertical marketing system.

Today, a growing number of firms now outsource some or all of their logistics to ________. cross-functional teams intermediaries channel members third-party logistics providers competitors

At Neiman Marcus, a first-class department store, customers shop for specialty products and have come to expect assistance in every phase of the shopping process.Neiman Marcus is a ________. self-service retailer limited-service retailer full-service retailer specialty store power centre

Like retailers, wholesalers must ________ their target markets and ________ themselves effectively, for they cannot serve everyone. define; position position; define discount; franchise franchise; discount identify; compare

Why are multichannel distribution systems gaining popularity today?

Explain how wholesalers have been able to use technology to cut costs.

GameStop sells video games and systems, offering a narrow product line with a deep assortment within that line.GameStop is a(n)________. department store convenience store specialty store category killer off-price retailer

For department stores that have been squeezed between more focused and flexible specialty stores on the one hand, and more efficient, lower-priced discounters on the other, service remains the key differentiating factor.

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. channel members distributors consumers manufacturers marketers

How do channel members add value to a marketing system?

In many industries, traditional intermediaries are dropping by the wayside because of changes in ________ and the growth of ________ marketing. federal laws; business-to-business provincial/territorial and local laws; target franchise structure; independent technology; direct and online channel design; retail

________, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information.Their increased operating costs result in higher prices. Self-service retailers Full-service retailers Off-price retailers Limited-service retailers Specialty-service retailers

In warehouse clubs, customers must independently bring large items to the checkout line.

Explain Walmart's role in an administered VMS.