Exam 3: Sustainable Marketing: Social Responsibility and Ethics

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers. Environmentalism The Charter of Rights and Freedoms Grassroots politics Consumer activism The Human Relations Movement

A major step in regulating "unfair or deceptive acts or practices" was the development of the ________. Grusko Act Competition Bureau Canadian Commerce Commission Industry Act Business Improvement Bureau

The Canadian Marketing Association has created a mission statement that includes which of the following? responsible growth of marketing fairness citizenship competitiveness responsibility

Critics of the North American marketing system rarely target advertising as a problem.

The societal marketing challenge for makers of which type of product is to add long-run benefits without reducing the product's pleasing qualities? salutary desirable pleasing durable deficient

A company must lower its ethical standards to successfully conduct business in countries with lower standards.

General guidelines can generally be relied upon to resolve all the difficult ethical situations that marketers face.

In the progress toward environmental sustainability, a company must first strive for pollution prevention and product stewardship before developing "beyond greening" plans.

The major criticisms of marketing include harming consumers through high prices, deceptive practices, high-pressure selling, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged countries.

Compare the consumer activism and environmentalism movements.

Deceptive marketing practices fall into three groups: deceptive ________, deceptive ________, and deceptive ________. product; pricing; promotion pricing; promotion; placement pricing; promotion; packaging packaging; product; promotion product; packaging; placement

The societal marketing challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds? salutary desirable pleasing durable aesthetic

Planned obsolescence might involve which of the following? the use of safe materials changing consumer styles the holding back of attractive functional features, then introducing them later to make older models obsolete the use of materials that will rust the use of components that will break

Scenario Donald Eagle acquired Benning's at a low point.The distributor of automotive parts and accessories had been criticized for a number of wrongdoings.Without fully realizing the extent of Benning's problems, Mr.Eagle purchased the distributorship in hopes of turning it around."But the harder I work," Mr.Eagle admitted, "the more Benning's earlier problems seem to unfold." onald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. What possible social costs may have previously been associated with Benning's?

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency.The Neptune washer is an example of a ________ product. deficient pleasing salutary desirable satisfying

Which of the following is most responsible for the shrinking number of competitors in almost every major industry? declining materialism and a return to more basic values acquisition of competitors patents that create barriers to entry unfair antitrust regulations predatory pricing

In sense-of-mission marketing, a company defines its mission in broad social terms rather than narrow product terms.

How does environmentalism contribute to "life quality"?

TerraPass is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions.TerraPass offers contribution packages for driving, flying, and home energy use.Through TerraPass, consumers can pay some of the ________ costs of their private goods and services. promotional safety health distribution social

A common accusation aimed at consumer advertising is that it makes you buy things you don't need.