Exam 3: Sustainable Marketing: Social Responsibility and Ethics

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships? environmentalist innovative customer-value consumerist market-oriented

Patents and heavy promotional spending are sometimes used to ________. acquire smaller companies bear the social costs of their operations set up barriers for potential competitors wanting to enter the industry achieve economies of scale offset cultural pollution

________ persuades people to buy goods they had no thought of buying. Sustainable marketing High-pressure selling Deceptive placement Redlining Reverse redlining

Companies must decide what principle they should use as a guide on issues of ethics and social responsibility.Which one of the following is likely to be the LEAST common philosophy to accomplish this end? Let the free market decide. Let the legal system decide. Let history decide. Let individual managers decide. Let individual companies decide.

What is meant by cultural pollution? Give two examples.

Marketers respond to charges of planned obsolescence with the following: Consumers lead change and innovation. The product sells itself. The product will eventually wear out anyway. For most technical products, customers want the latest innovations, even if the older model still works. Companies do not want to lose their brands.

Buyers have rights.Which of the following is not a buyer's rights in Canada? the right not to buy a product that is offered for a sale the right to expect the product to be safe the right to refuse to buy the right to expect the product to perform as claimed the right to a 20-day money-back guarantee

________ products give both high immediate satisfaction and high long-run benefits. Deficient Pleasing Desirable Salutary Threatening

Companies can develop ________ to serve as a guide to the future, laying out how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there. design for the environment (DFE) practices cradle-to-grave practices pollution prevention product stewardship a sustainability vision

The ________ specifically focuses on future company needs rather than both future company and future customer needs. societal marketing concept strategic planning concept sustainable marketing concept marketing concept consumer business concept

New World Food Supplements continuously seeks real product and marketing improvements.Obviously, New World is involved in consumer-oriented marketing.

Using customer-value marketing, a company should put most of its resources into customer-value-building marketing investments.

Baker Enterprises produces several new products that have low appeal but may benefit consumers in the long run.What is the most accurate classification of these products? deficient pleasing salutary desirable unpleasing

The high failure rate of new products shows that companies are not able to ________. control demand advertise enough find manufacturers find outlets identify consumer needs

The two major movements to keep business in line are environmentalism and ________. consumer activism protectionism antimonopoly legislation regulating interstate commerce innovation

When a company chooses what principle to follow on issues of ethics and social responsibility, there are two common philosophies to use as guides: first, let the free market and legal system decide, and second, let individual mangers and companies choose.

Explain how a firm benefits from using sense-of-mission marketing.

Though marketers may make long-term gains with high-pressure selling tactics, this approach can do serious damage to short-term customer relationships.

ABC, Inc.is currently designing a new product line with the goal of making each product easy to recover, reuse, or recycle.ABC, Inc.hopes to recover many of these products when they reach the end of their lifecycle and reuse components in new products.ABC, Inc.is in the ________ stage of environmental sustainability. pollution prevention new clean technology product stewardship beyond greening sustainability vision

Environmentalism creates some special challenges for global marketers.For example, conflicts can arise when Canadian companies conduct business in Denmark and Germany, countries that are only in the beginning stages of policy formulation.