Exam 3: Sustainable Marketing: Social Responsibility and Ethics

Critics of marketing believe that sellers have more power than buyers.

A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interest must be practicing consumer-oriented marketing.

In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones. salutary ones desirable ones pleasing ones durable ones serviceable ones

Cultural pollution can also be referred to as ________. commercial noise air pollution language barriers a marketer's inability to identify a target market zipping or zapping

Marketers are most effective when they appeal to ________ rather than when they ________. exciting new inventions; use old ones teenagers; target older people existing wants; attempt to create new ones emotions; appeal to actual needs the mass market; appeal to market segments

Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing.

Briefly describe the ways marketing is accused of harming the consumer.

Examples of pleasing products include ________. cigarettes and junk food dental services and medications seat belts and air bags fruits and vegetables none of the above

A second option to restore the balance between private and public goods is to make the consumers pay the ________ costs. promotional cultural environmental social safety

Bill Talen, also known as the Reverend Billy, wants people to resist the temptation to shop.He annually leads a group of volunteers in his Buy Nothing Parade.Bill Talen is criticizing the North American marketing system for creating ________. too few social goods environmental problems shoddy products false wants and too much materialism predatory competition

Explain why most marketers avoid deceptive practices.

Identify the major social criticisms of marketing.

The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations.The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience purchasing a vehicle there.The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling does not work if the dealership wants to ________. achieve short-term gains move last year's models obey local and federal law build long-term relationships with customers maintain a database

Describe the three different categories of deceptive marketing practices.

Why are critics concerned about companies acquiring competitors?

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________. societal marketing sense-of-mission marketing consumer-oriented marketing customer-value marketing innovative marketing

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

Creating barriers to entry and predatory competition are both ________ decisions made by marketers that may be called into question under the law. advertising product packaging channel competitive relations

The concept of ________ holds that a company's marketing should support the best long-run performance of the marketing system. consumerism global marketing sustainable marketing the free enterprise system consumer-oriented marketing

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media.Trendy Teens could most easily be criticized for which of the following? deceptive promotions shoddy products high-pressure selling poor service to disadvantaged consumers planned obsolescence